SNICKERS(R) Ice Cream Launches Ultimate 'Chillin' at Training Camp' Sweepstakes

HACKETTSTOWN, N.J., April 6 /PRNewswire/ -- Mars Chocolate North America announced today the launch of SNICKERS® Ice Cream "Chillin' at Training Camp" Sweepstakes, offering sports fans the chance to win an all-expense paid trip to a 2010 NFL training camp of their choice, where they will get exclusive one-on-one time with an NFL player. Fans are invited to enter the sweepstakes between April 1, 2010, and June 11, 2010, at www.NFL.com/SnickersVIP.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100406/CL82020)

"What better way to cool off than with a SNICKERS® Ice Cream Bar at one of summer's hottest football events – NFL training camp," said Craig Hall, general manager, Mars Chocolate North America. "One lucky fan will receive the ultimate experience by getting up close and personal with the country's favorite sport."

The grand prize winner will receive a three-day, two-night trip for two to the NFL training camp of their choice. The trip includes round-trip air transportation, lodging, ground transportation and an official NFL prize package. In addition, participants in the "Chillin' at Training Camp" Sweepstakes have a chance to win instant prizes ranging from an EA SPORTS™ Madden NFL 11 Prize Pack, to Canon PowerShot Cameras, to prepaid Visa® debit cards.

No purchase is necessary to enter the "Chillin' at Training Camp" Sweepstakes. A complete list of prizes and terms and conditions is available at www.NFL.com/SnickersVIP.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, and CIRKUHEALTH™.

For more information, please visit www.mars.com.

SNICKERS® Ice Cream is an Official Sponsor of the National Football League.

© 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

SOURCE Mars Chocolate North America

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