SNICKERS® Unveils Three New Limited Edition Flavors to Satisfy Hunger

SNICKERS® Espresso, Fiery and Salty & Sweet Hit Shelves June 2018 to Help Fans Get Their Flavor Back

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Oct 17, 2017, 11:00 ET

HACKETTSTOWN, N.J., Oct. 17, 2017 /PRNewswire/ -- SNICKERS® announced that the brand will debut three new limited edition flavors – Espresso, Fiery and Salty & Sweet – all at the same time, a first for the brand. The new flavors will join the popular "Hunger Bar" campaign and have everything fans love about SNICKERS® – peanuts and caramel covered in milk chocolate, now with a bold new flavor-infused nougat – espresso, hot pepper or salted caramel-flavor.

SNICKERS® Unveils Three New Limited Edition Flavors to Satisfy Hunger

When you're hungry, you lose your flavor – what makes you, you. Espresso, Fiery, and Salty & Sweet Hunger Bars are filled with flavors that can help fans solve their specific hunger symptom. Each Hunger Bar will feature a hunger symptom on the outside of the packaging that the flavor can directly solve:

Espresso = Irritable
Fiery = Wimpy
Salty & Sweet = Indecisive

"SNICKERS® knows that when you're hungry, you lose your flavor and turn into your less desirable self," said Michael Italia, Senior Brand Manager, SNICKERS® Brand. "Our new flavors paired with hunger symptoms provide an extended dimension to show how SNICKERS® ultimately satisfies when hunger strikes."

SNICKERS® fans will be able to find the limited edition flavored Hunger Bars nationwide at local food, mass, convenience, and drug stores beginning June 2018. SNICKERS® plans to support the launch through a variety of 360 marketing tactics including in-store promotions, consumer activations, and social media.

For more information, fans can visit SNICKERS® on Facebook, Twitter or at www.SNICKERS.com.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated