SNICKERS® Tests How Far People Will Go For Free Fuel

Brand Satisfies July Fourth Road Trippers with Free Cash-for-Gas at Two of the Most Ridiculously Remote Gas Stations in U.S.

News provided by

Mars, Incorporated

Jul 01, 2014, 02:50 ET

HACKETTSTOWN, N.J., July 1, 2014 /PRNewswire/ -- The arrival of July Fourth Weekend means drivers coast to coast are hungry for a good deal on gas during their long road trips, and now SNICKERS® Brand is about to see how far people will go for the chance to get free fuel. Literally.

To help fuel Independence Day road trips and raise attention for the ongoing SNICKERS® Brand FUEL Game taking place at retailers nationwide throughout the driving season, today Mars Chocolate North America announced it will offer a special one-day-only giveaway of $20,000 in free cash-for-gas to road-trippers on Thursday, July 3. But there's one condition – this unique promotion is available only at two of the most remote, hardest-to-reach gas stations in the entire country. One lies deep in the Mojave Desert and the other outside the South Dakota Badlands. If you can get there, SNICKERS® Brand believes that you truly deserve a chance to fill the tank.

The participating gas stations are two of the most isolated in the country:

Najah's Desert Oasis (Essex, California) – A true oasis for travelers navigating the Southwest. Located along a desolate stretch of desert on historic Route 66, Najah's Desert Oasis is the only gas station on a 40-mile stretch of road in one of the most unforgiving landscapes in the U.S.
Cowboy Corner (Interior, South Dakota) – Nestled near the Badlands, Cowboy Corner is one of the few gas stations en route to the iconic Mount Rushmore, Devils Tower or the Black Hills.

The one-day-only giveaway will start at 9 AM local time on Thursday, July 3 and continue until 5 PM local time that evening – or while supplies last. At each station, SNICKERS® Brand will distribute to the first 200 vehicles a $50 prepaid debit card ($10,000 worth at each station) which can be instantly redeemed for free gas on-site or elsewhere, with a limit of one prepaid debit card per eligible individual with a vehicle on-site. This special offer is good for legal residents of the United States, age 18 or older, with valid driver's license.

An Easier Way to Fuel Up

Rest assured – trekking into the parts unknown this week isn't the ONLY opportunity to win money for gas from SNICKERS®. The one-day giveaway was created to raise awareness for the SNICKERS® Brand FUEL Game, an ongoing nationwide promotion giving consumers the chance to fuel up on SNICKERS® Bars or gas throughout the summer driving season. It's a prospect that's nearly as enticing as the delicious and classic combination of roasted peanuts, caramel, nougat and milk chocolate in SNICKERS® Bars.

Specially marked SNICKERS® Bars offering the chance to play the SNICKERS® Brand FUEL Game are available nationally at convenience, gas stations and other retailers offering consumers opportunities to win cash-for-gas, or one of thousands of coupons, redeemable for a free SNICKERS® Bar.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

SOURCE Mars, Incorporated