SNICKERS® Highlights The World's Out-Of-Sortsness In Super Bowl LIV Ad Teasers USA - English

New TV and Online Videos Tease Storyline of 2020 Game Day Spot

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Jan 21, 2020, 10:00 ET

HACKETTSTOWN, N.J., Jan. 21, 2020 /PRNewswire/ -- To offer fans a glimpse of what's to come on Super Bowl Sunday, today SNICKERS® released several teaser videos to generate intrigue for the full ad spot that will debut on the biggest entertainment stage of the year.

SNICKERS® Highlights The World's Out-Of-Sortsness In Super Bowl LIV Ad Teasers

The teasers, created by BBDO New York and AMV BBDO, feature people digging at a construction site talking about the modern world's everyday annoyances that brought them there – things like selfie sticks, robocalls and social media trolls. For whatever reason, the world is not quite itself, but as the hashtag suggests, their digging and SNICKERS might just fix it all.

"We live in a world today that feels out of sorts and we have a big idea to do something about it," said Josh Olken, Brand Director, SNICKERS. "Will it work? Who knows! But I think fans will enjoy our approach to fix it all that will be revealed in the full Super Bowl LIV commercial."

Fans can watch the teaser videos on the SNICKERS YouTube page.

Fans will also be able to see SNICKERS' plan in action next week when the brand releases a special long-form version of its Super Bowl ad on its YouTube page. The brand's Super Bowl LIV ad will debut during the third commercial break of the first quarter on Sunday, Feb. 2, 2020, on FOX.

For more information, fans can visit SNICKERS on Facebook, Twitter, Instagram or at www.snickers.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, we produce some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, IAMS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated