Sneak Preview--The General's Club™ Coming Soon

RICHMOND, Va., May 24, 2012 /PRNewswire/ -- Adult tobacco consumers are being invited to sign up for a very unique opportunity, the exclusive General's Club. The General's Club is an incredible new members-only experience from General Snus.

(Logo: http://photos.prnewswire.com/prnh/20100528/PH12258LOGO )

The on-line club officially opens on June 18th, but now is the time to take command and explore all of the benefits. Membership benefits include weekly offerings on luxury goods and experiences at members-only prices, access to exciting VIP events, and additional exclusive perks that will be announced in the coming weeks.

"This is a great opportunity for us to engage with our consumers and provide member's unique goods and experiences that are consistent the General brand's values of quality and authenticity," according to Clark Darrah, Vice President for Next Generation Products.

"Members will also be able to learn about what makes General Snus the world's #1 brand of snus and our dedication to providing consumers with the highest quality product in every can."

The General's Club will be an exciting experience that adult tobacco consumers should not miss!

Follow the link, www.generalsnus.com, to become a member and receive a complimentary membership kit.

About General Snus: General Snus, the worldwide leader, is a smokeless tobacco which has been enjoyed for more than 150 years. General Snus is fresh, discrete and the ultimate in pure tobacco satisfaction. Go to www.generalsnus.com to learn more.

About Swedish Match: Swedish Match develops, manufactures and sells market-leading brands in the product areas of Snus and American Moist Snuff, Other Tobacco Products (US mass market cigars and chewing tobacco) and Lights. Some of our well known brands in the US include Red Man, Timber Wolf, Longhorn, General, Garcia y Vega and White Owl. For more information visit the website at www.SwedishMatch.com.

SOURCE Swedish Match North America

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