Sneak Peek at New, Trend Right Housewares

CHICAGO, March 6, 2012 /PRNewswire/ -- Manny Gaunaurd, president of IMUSA, offers a sneak peek at trend right, globally inspired, and affordable new products the leading ethnic housewares company will introduce when the 2012 Housewares Show opens later this week.

Here is a sample of how some new products perfectly align with food trend forecasts for 2012.

• Artisanal everything: Consumers are looking for ways to put less space between themselves and the food they eat. IMUSA's best selling tortilla press and new tortilla accessories that enable the making of the freshest tortillas without preservatives, fall under the artisanal umbrella and associated passion for locally sourced ingredients. IMUSA's new Tortilla Warmers maintain warmth and freshness -- even when microwaved.
  
  New Tortilla Warmers from IMUSA:
  http://www.ereleases.com/pic/IMUSA-TortillaWarmers.jpg

• Juicy news: With Starbucks about to get into the juice biz, juice bars may soon replace wine bars as the place to meet for a drink. On trend is IMUSA's variety of hand-held citrus squeezers that add the fresh zing of citrus to any recipe. A full line of manual juice presses makes the freshest glass of juice and are available in bright colors.

• Appetite for appetizers: Whether they're called tapas, hor d'oeuvres, small plates, or appetizers, smaller-sized portions and ethnic street food are big for 2012. They're less expensive for cost conscious diners, offer smaller portions for health-conscious diners, and are made for sharing. IMUSA's Empanada Maker brings a new international treat into America's kitchens. Watch as empanadas become as popular as Latin influences including salsa, wraps, quesadillas, guacamole, fajitas, tacos, and tequila.

• Familiar favorites with a twist: One overwhelming trend that will continue into 2012 is a desire to try new tastes, as long as they're couched in something familiar. The IMUSA chefs created Latin Flavors in America, a new recipe book that will be published later this year. It features 64 easy-to-follow recipes that meld familiar ingredients with the bold flavors of Latin cuisine.

About IMUSA:

IMUSA is a leading ethnic housewares brand with deep roots in Latin America and the United States that offers hundreds of affordable housewares products including gadgets, cookware, appliances, cleaning, food storage, espresso, and ethnic specialty items. IMUSA quality has been tested and handed down by homemakers who have been cooking for their families for more than 70 years. Please visit http://www.imusausa.com.

MEDIA: Please visit: http://www.imusaeditorialsite.com

Contact: Lauren Peck, 312/589-1090, [email protected]

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SOURCE IMUSA