'Snap. Share. Live Fearless' invites photos of people living confident in face of health care changes

HARRISBURG, Pa., Aug. 26, 2013 /PRNewswire/ -- Health care is transforming, but that doesn't mean you have to live with fear. In the face of the Affordable Care Act and health care reform changes on the horizon, Capital BlueCross invites you to instead "Live Fearless" – and share a photo of how you enjoy life, free of fear and uncertainty, for a chance to win $500.

"Live Fearless is about reminding people that, with Capital BlueCross, they are protected and can live with confidence and peace of mind," said Jason Kirsch, Capital BlueCross senior director of Communications and Brand. "To engage people in the spirit of our Live Fearless campaign, we're inviting them to share photos of themselves doing the active things they enjoy, be it camping, hiking or striving to complete that one extra lap across the pool."

Titled "Snap. Share. Live Fearless," the promotion is available to anyone by clicking on the "Live Fearless" tab on the Capital BlueCross Facebook page at https://www.facebook.com/Capbluecross. Photo entries will be accepted through Sept. 13. You do not need to be a Capital BlueCross member and no purchase is necessary to enter or win.

The "Snap. Share. Live Fearless" photo-sharing promotion is an extension of Capital BlueCross' new "Live Fearless" campaign, part of a national advertising initiative localized by a collaboration of Blue Cross and Blue Shield plans.

"Live Fearless features people confidently enjoying moments in their lives, people who are living with the knowledge that they are protected no matter where life takes them," said Kirsch. "We're proud that our members can count on us to help them live free of fear, thanks to a card that opens doors in all 50 states, provides access to 90 percent of doctors, and offers trusted expertise that comes with 75 years of experience."

About Capital BlueCross
In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region's leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at capbluecross.com.

SOURCE Capital BlueCross

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