Snap Interactive Announces August Subscriber Metrics; Strongest Month for Total Subscriptions Since 2012

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Sep 08, 2014, 09:00 ET

NEW YORK, Sept. 8, 2014 /PRNewswire/ -- Snap Interactive, Inc. ("SNAP" or the "Company") (OTCQB: STVI), a leading online dating site developer and owner of AYI.com, today announced subscriber metrics for the month of August 2014.

Active subscriber count increased approximately 27% YTD through August 31, 2014 from approximately 77,700 as of December 31, 2013 to approximately 98,600 as of August 31, 2014;
New subscription transactions increased approximately 35% YTD through August 31, 2014 as compared to the same period in 2013;
New subscription transactions in August 2014 increased 44% as compared to August 2013.
Total subscription transactions in August 2014 were the highest since October 2012
August recurring subscription transactions were the highest since December 2012.
August was the second highest month this year for new subscription transactions after February

SNAP's Chief Executive Officer, Clifford Lerner, commented, "August was another strong month for AYI.com. New subscription transactions in August 2014 increased 44% compared to August 2013. Even more exciting is that August was the strongest month since 2012 for the number of recurring and total subscription transactions."

Lerner added, "Although our total active subscriber base declined slightly from the end of July, this was mostly due to seasonality effects. It's difficult to gain subscribers in August because of seasonal attrition of 6 month subscribers who signed up on or around Valentine's Day, the busiest period of the year. August was second only to February this year in the number of new subscriptions, and, notably, tallied the highest number of total subscription transactions since 2012. This high level of subscription transaction volume represents continued momentum in the business, as the associated revenue will be recognized for months to come."

SNAP's Chief Operating Officer Alex Harrington added "Another exciting development in August was the launch of paid add-on features within the AYI application. Two feature introductions include 'Promote Me', a paid feature that allows users to increase their profile visibility, and 'First Class Mail', a feature that offers users the ability to increase the prominence of their messages to other users. These new features increase user engagement in the application, and the transactional revenue generated through these features allows AYI to increase the lifetime value of its users."

PR Contact:
Joanna Barber
[email protected]
212-967-5120

IR Contact:
[email protected]
Stephen Hart
Hayden IR
[email protected]
917-658-7878

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms. SNAP's flagship brand, AYI.com is one of the largest social and mobile dating applications on the Internet and offers a completely integrated Facebook, iPhone, Android and Web dating application. AYI.com's mission is to improve the online dating experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections.

For more information on SNAP, please visit http://www.snap-interactive.com/, its online dating blog at http://www.ayi.com/dating-blog, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook, Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. AYI.com® is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to achieve break-even cash flow; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers or new subscription transactions; the success of new features on the AYI application; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the social dating marketplace; and circumstances that could disrupt the functioning of the Company's application and websites. In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

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SOURCE Snap Interactive, Inc.