Smoothie King Opens First Store Under New Leadership

New South Florida Location Kicks off Expansion Plan; Discovery Day Planned Nov. 9

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Oct 30, 2012, 11:58 ET

NEW ORLEANS, Oct. 30, 2012 /PRNewswire/ -- Smoothie King Franchises, Inc., the premier smoothie and nutritional lifestyle center, announced today the opening of its first location in Aventura, Fla. — marking the beginning of the brand's accelerated expansion plan under new Global CEO Wan Kim. The Aventura location is owned by veteran franchisee Chris Webb and plans to open to the public on Nov. 5, 2012 at 18185 Biscayne Blvd.

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The Aventura location is the 19^th Smoothie King in South Florida and part of the company's rapid growth plan, with an early focus on this emerging market. Plans over the next five years include opening more than 40 stores in this region, targeting high-profile areas such as South Beach, Sunny Isles, Miami's MiMo District, Boca Raton, Weston and many others. Additional locations in Miami and Miami Lakes will open this December, with another planned for Doral in early 2013.

To help fuel growth, the company's executive team will host a Discovery Day on Nov. 9 in Miami, sharing the benefits of opening a Smoothie King with potential future franchisees.

"South Florida is populated with health conscious consumers," said Smoothie King Global CEO Wan Kim. "As a franchisee for over a decade, I see it as the perfect market for Smoothie King growth. The new Aventura location, along with the 40 additional planned in the region, will be a crucial part of our plans to open more than 1,000 new franchised and corporate locations in the U.S. over the next five years."

Webb has been with the Smoothie King brand for nearly 15 years, working his way up from part-time team member to franchisee. Webb also owns the Smoothie King's in Coconut Grove, Fla., the Wynwood Arts District in Miami, as well as a drive-thru Smoothie King in North Miami.

"We're very excited to bring Aventura residents the original nutritional fresh-blended smoothies and healthy retail products that Smoothie King is known for," said Webb. "Our South Florida expansion will bring Smoothie King's more than 60 fresh, made-to-order nutritious fruit smoothies, as well as our wheatgrass, kale, carrot, apple and orange juices to guests looking for better-for-you, on the go products."

To learn more about the Discovery Day and to register for the event, please visit www.smoothiekingfranchise.com or contact Natalie Johnson, New Business Project Manager, at (985) 635- 6973, ext. 115 with any questions.

About Smoothie King Franchises Inc.
Smoothie King is the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first location in 1973 and started as the first franchised smoothie bar / health food store in the United States in 1989. Smoothie King currently has more than 600 units operating in 32 states, the Caymans and the Republic of Korea. In 2011 Smoothie King was ranked # 1 by entrepreneur magazine in the juice bar category for the 18th year, #70 overall on the 2011 Franchise 500 list and honored as part of the QSR Global 30.

Visit www.smoothieking.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking.

Media Contact:
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SOURCE Smoothie King