Smoothie King Announces Shift To Cleaner Blending
First Smoothie Franchise Commits to Improving Ingredients to Better Support Guests' Health and Fitness Journeys
NEW ORLEANS, Sept. 6, 2017 /PRNewswire/ -- Smoothie King Franchises, Inc., the leading smoothie franchise company with more than 900 stores worldwide, today announced its Cleaner Blending initiative. At the centerpiece of the new initiative, Smoothie King will remove added sugar from more than 50 smoothies and will remove artificial flavors, artificial colors, artificial preservatives, and added hormones from all smoothie ingredients and introduce non-GMO fruits and veggies.
The growing franchise has already eliminated from its smoothies: high fructose corn syrup, trans fat, hydrogenated oil, gluten, and ingredients prohibited by any regulatory lists monitored by NSF. Through the Cleaner Blending initiative, Smoothie King is now taking it a step further.
"At Smoothie King, every decision we make is based on helping to support our guests' health and fitness journeys," said Wan Kim, CEO of Smoothie King. "We're always improving what we put into our smoothies, so our guests can feel good about what they're putting into their bodies. That's our purpose and our commitment, and we could not be more excited to announce the Cleaner Blending initiative."
Kim announced this company-wide initiative to more than 1,000 franchisees, corporate employees, and partners at the annual Smoothie King Conference, held in New Orleans. The franchise will be rolling out these updates over the course of the next year and a half.
Cleaner… and Greener
Kim also revealed the company's commitment to eliminating Styrofoam cups. The cups will be replaced with a new material that is better for the environment.
For more information about the Smoothie King Cleaner Blending initiative, please visit www.smoothieking.com/cleanerblending.
About Smoothie King Franchises, Inc.
Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company with more than 900 units worldwide. In 1973, Smoothie King started as a health foods store. The founder developed Smoothie King's original proprietary smoothies by experimenting with blending together different fruits and vegetables with high quality supplements that made him feel better.
In 1989, Smoothie King became the first smoothie franchise in the U.S. and currently operates in 34 states, the Caymans, Trinidad and Tobago, the United Arab Emirates and the Republic of Korea. In 2017, Smoothie King was ranked No. 1 by Entrepreneur magazine in the juice bar category for the 24th year and No. 123 overall on the 2017 Franchise 500 list. In 2014, Smoothie King partnered with the New Orleans Pelicans of the National Basketball Association to launch the Smoothie King Center, a multi-purpose indoor arena in New Orleans, Louisiana. Visit www.smoothieking.com or www.smoothiekingfranchise.com; engage on Facebook at www.facebook.com/SmoothieKing or Instagram at www.instagram.com/SmoothieKing.
Media Contact:
Jenna Oltersdorf, Snackbox
(512) 643-2328
[email protected]
SOURCE Smoothie King Franchises, Inc.
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