Smoothie Authority Tropical Smoothie Cafe Debuts UnBEETable Berry Smoothie on Menus Nationwide

Industry Leader Releases First Beet Smoothie of its Kind in the Market

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Aug 21, 2014, 11:16 ET

ATLANTA, Aug. 21, 2014 /PRNewswire/ -- Further cementing its position as a category leader in product innovation and a forward-thinking, better-for-you restaurant brand, Tropical Smoothie Cafe is unveiling its latest innovation in its signature Superfood Smoothie series, the UnBEETable Berry, starting August 25, 2014.

Available for a limited time only, Tropical Smoothie Cafe, with 385 locations across the U.S., is the first national restaurant chain to release a beet smoothie of its kind in the marketplace. Unlike offerings at other smoothie chains, Tropical Smoothie Cafe's new UnBEETable Berry smoothie is made with fresh whole beets—not beet concentrates or juices—expertly blended with ripe strawberries, blueberries, bananas and cranberries, ensuring its customers get the highest nutritional benefit out of this tasty superfood smoothie.

"We have taken the beet in its raw, natural, crimson form and expertly blended it with four fresh fruits to create an unexpectedly delicious flavor profile packed with all the vitamins, nutrients and fiber this amazing vegetable has to offer," said Lisa Wenda, CMO of Tropical Smoothie Cafe.

The Sterling-Rice Group reports that beets are one of the top trends in the natural and organic space in 2014. With beets packing a nutrition and flavor punch that consumers are craving, this trendy superfood is a great source of folate, potassium, vitamin C, fiber, antioxidants and nitrates.

As more consumers are embracing healthy eating habits and fruits and vegetables are becoming central to their diets, Tropical Smoothie Cafe's strong focus on healthy menu innovation using fresh fruit and vegetables could not be more relevant.

For more information, please visit www.tropicalsmoothie.com.

About Tropical Smoothie Cafe
Founded in 1997, Tropical Smoothie Cafe is a fast-casual restaurant concept whose franchise partners inspire healthy lifestyles in communities across the country. Catering to all day-parts, Tropical Smoothie Cafe serves breakfast, lunch and dinner, including smoothies, salads, wraps, sandwiches, flatbreads and more. The fast-growing franchise has 385 locations nationwide and has won numerous awards including: Entrepreneur 2014 Franchise 500; Nation's Restaurant News 2013 Top 200; Tropical Smoothie Cafe is currently awarding franchises throughout the United States. For more information, visit www.TropicalSmoothieFranchise.com.

SOURCE Tropical Smoothie Cafe