Smooth Times Ahead With The New It-Drink of 2011

ROCHESTER, N.Y., Aug. 12, 2011 /PRNewswire/ -- Life as we know it just got a whole lot smoother.  The hottest new drink of 2011 – Seagram’s Smooth – just hit store shelves nationally. This new, premium flavored malt beverage is perfect for everything from backyard barbecues and tailgates to impromptu get-togethers.  Available in four in-demand flavors – Classic Lemonade, Tea Lemonade & Mango, Limeade and Pomegranate Lemon – Seagram’s Smooth offers a crisp, clean flavor with no aftertaste.  

(Photo:  http://photos.prnewswire.com/prnh/20110811/NY51354 )

“Consumers told us that they aren’t entirely satisfied with the quality and taste of the flavored malt beverages currently available in the market - so we developed a product to address those needs,” said Jennifer McCauley, Brand Manager, Seagram’s Brand. “When consumers see the Seagram’s name they expect quality. ‘Smooth’ delivers on the brand’s promise for a great tasting beverage with zero aftertaste; the top attributes that consumers ask for.”  

Seagram’s Smooth has five percent alcohol by volume (ABV) and is available in 12-count and 24-count variety packs – perfect for get-togethers with friends.

Forget the mixers and make things simple!  Try Seagram’s Smooth for any occasion, including:

• After work get-togethers:  Instead of meeting up at a bar, invite some co-workers over to hang out.  Having the fridge stocked with a Seagram’s Smooth variety pack means you’ll have a flavor that appeals to all of guys and girls in your office.
• Tailgating:  Whether it’s getting the gang together before the big football game, or for a weekday intramural league, Seagram’s Smooth is a refreshing change from beer and offers zero aftertaste.
• A night out:  Have friends over before you head out on the town this weekend.  With all the flavors of Seagram’s Smooth, it’s an easy way to have a lot of drink varieties without having to stock a full bar.

Look for Seagram’s Smooth in stores nationwide and in August issues of People Magazine.  Learn more at www.seagramssmooth.com and http://www.facebook.com/seagramssmooth.

Check out the Seagram’s Smooth Style Giveaway on Facebook for a chance to win one of 22 gift cards to stores like H&M, Banana Republic, Anthropologie and many others.  The promotion runs through September 30, 2011.  

About North American Breweries

North American Breweries, headquartered in Rochester, New York was formed in 2009 by KPS, a private equity fund. The company owns and operates five U.S. breweries and six retail locations in New York, Vermont, California, Oregon and Washington under High Falls Operating Co, LLC, Rochester, NY and Independent Brewers United Corporation, Seattle, WA. Its Rochester, New York brewery produces the historic line of Genesee beers, Dundee Ales & Lagers, the Original Honey Brown Lager and Seagram’s Escapes. The breweries in Portland, Oregon; Berkeley, California; and  Seattle, Washington handcraft the award-winning Pyramid Breweries beers, while Magic Hat is brewed in Burlington, Vermont. Along with its own brands, North American Breweries contract brews dozens of beers and malt beverages for other companies.

North American Breweries also owns exclusive rights to import and market Labatt Blue and the Labatt family of beers, and the Imperial brand of beer in the U.S. The company’s exclusive U.S. importer and  national brand agent is Labatt USA Operating Co, LLC Buffalo d/b/a Labatt USA, Buffalo, New York.

For more information about North American Breweries, please visit www.nabreweries.com.

Please enjoy responsibly.

SOURCE North American Breweries