Smooth 'N Shine Argan Power 10 Styling Gel Voted Product Of The Year 2015

40,000 Consumers Backed Survey for Top Award

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Feb 18, 2015, 02:09 ET

NEW YORK, Feb. 18, 2015 /PRNewswire/ -- Smooth 'N Shine Argan Power 10 Styling Gel, a 10-in-1 hair styler, has been named Product of the Year for 2015 in the "Hair Styling" category. Product of the Year is the world's largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research.

Smooth 'N Shine Argan Power 10 Styling Gel Voted Product of the Year 2015

"Nearly 50,000 new packaged goods products are introduced each year," said Rich Fryling, Managing Director, Product of the Year USA. "Our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them."

Product of the Year accepts entries each year of consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with winners chosen through the TNS survey of 40,000 consumers.

Smooth 'N Shine Argan Power 10 Styling Gel's game-changing formulation containing Argon Oil provides all-day hold while moisturizing and conditioning hair for added shine. 10 Benefits in One Simple Step: blow dry protection; added shine; conditioning; alluring scent; anti-frizz; nourishing; smoothing; seals split ends; UV protection; taming.

"Winning this award underlines Henkel's ambition to always deliver the best innovation to consumers, and motivates us to create even more exciting new products in the future," said Daniel Langer, GM of Henkel Beauty Care USA.

Visit www.smoothnshine.com to view the full Smooth 'N Shine collection, features and benefits, How-To Videos, and special styling tips.

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelna.com for more information.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas:

Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.8 billion and adjusted operating profit of $3.3 billion in fiscal 2013. Henkel's preferred shares are listed in the German stock index DAX.

About Product of the Year:

Product of the Year is the world's largest consumer-voted award for product innovation. Established 28 years ago, POY currently operates in 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information and to view the complete list of 2015 Product of the Year winners, visit www.productoftheyearusa.com.

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SOURCE Henkel