Smith System's Website Focuses on User Experience

"We know that on-the-job crashes cost companies anywhere from $24,000 to $670,000, depending on the severity of the crash," says Tony Douglas, president and CEO of Smith System. "Companies simply cannot afford to expose themselves to the high risks associated with drivers who aren't properly trained. We thoughtfully designed the site to enable safety professionals easy access to services and products they need to keep their drivers — and those who share the roads with them — as safe as possible."

Highlights of the site include:

• Navigation that allows visitors to find solutions based on their specific industry or relevant vehicle types
• A "What's Right for Me?" tool, which helps users understand Smith System solutions that complement their specific operational requirements
• The "Ready to Drive Different?" tool, which speeds access to the Smith System expert best matched to their need
• An easy-to-navigate store where clients can quickly find the products they need
• Compatibility with all browsers and mobile devices

A key feature of the site is a blog, with several new posts being added each week. The blog covers educational topics with posts such as "Tips for Winter Weather Driving," "Ways to Save on Fuel Costs" and "Types of Distracted Driving." Users have the option to subscribe to the blog and choose whether they want updates sent immediately, weekly or monthly. The website also offers testimonials from Smith System clients so visitors can see examples of how the proven Smith System methodology has delivered results.

The redesigned site navigation helps visitors access information quickly and easily. In addition, the online shop allows visitors to purchase E-Learning, training materials and other training-related merchandise.

For more information, visit www.drivedifferent.com or contact Smith System at (800) 777-7648 or [email protected].

About Smith System

Founded in 1952, Smith System is the nation's first fleet driver safety training organization. Smith System instructors and certified trainers deliver behind-the-wheel instruction to more than 250,000 drivers annually and serve customers on every continent. Smith has been integrating driver training with telematics, driver scoring metrics and predictive risk analysis since 2012 and provides e-learning and classroom content in 22 languages.

SOURCE Smith System

Related Links

http://www.drivedifferent.com