SMIRNOFF™ Vodka Reinvents the Moscow Mule With the Launch of the New SMIRNOFF Moscow Mule Flavor

The Vodka that Invented the Original Moscow Mule Re-Invents Its Own Creation With the Launch of New Ginger & Lime Flavor, Making it Even Easier to Enjoy One of America's Most Popular Cocktails

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Smirnoff

Jul 30, 2018, 10:00 ET

NORWALK, Conn., July 30, 2018 /PRNewswire/ -- SMIRNOFF™ Moscow Mule joins in on the fun as the newest flavor in the SMIRNOFF vodka lineup. The ginger & lime infused limited-time offering celebrates the brand's invention of the Original Moscow Mule cocktail in 1941. The new SMIRNOFF Moscow Mule offers a powerful flavor combination of zesty ginger and tangy lime, and the bottle itself is wrapped with an eye-catching copper color - all of which make up the elements of the iconic Moscow Mule cocktail.

Now, at-home cocktail creation is made even simpler with SMIRNOFF Moscow Mule. While the Original Moscow Mule cocktail was made with SMIRNOFF No. 21 Vodka, ginger beer and lime, cocktail adorers everywhere can use the new ready-to-mix SMIRNOFF Moscow Mule variant to make an even easier version – just add ginger ale (or ginger beer).

"With the introduction of SMIRNOFF Moscow Mule, our goal is to give people an easy, ready-to-mix option to create Moscow Mule cocktails at home, that is also fun and flavorful," said Jay Sethi, Vice President, SMIRNOFF, Diageo North America. "As the original vodka of the Moscow Mule, we pride ourselves on our cocktail heritage and on being the first to mix up this cocktail in 1941. Now, over 75 years later, we're excited to announce a new flavor dedicated to this popular drink."

The Moscow Mule is a timeless cocktail and an important part of SMIRNOFF's history. As the story goes, there were three people involved in the cocktail's creation. The first, John G. Martin, was selling his SMIRNOFF vodka at a time when brown spirits were all the rage in America. The second, Jack Morgan, owner of a popular pub in Hollywood, could not convince his patrons to drink ginger beer when many favored ginger ale. And finally, Ozeline Schmidt, whose family owned a struggling copper business, but had a surplus of copper mugs. The trio came together to creatively combine their crafts and revolutionize cocktail culture.

SMIRNOFF's newest limited-time offering, SMIRNOFF Moscow Mule, joins holiday season favorite SMIRNOFF Peppermint Twist and summertime Americana essential SMIRNOFF Red, White & Berry as part of SMIRNOFF's fun and delicious limited-time offering portfolio. It will be available through September in select retailers across the U.S.

SMIRNOFF Moscow Mule has 30% alcohol by volume (ABV) and a suggested retail price of $14.99 for a 750ml bottle. It is also available in 50ml bottles.

SMIRNOFF encourages you to kick back with a Moscow Mule, but don't lose balance on your two hind legs. Please drink responsibly and in moderation.

The Reinvented Moscow Mule

2 oz. SMIRNOFF Moscow Mule
3.5 oz. Ginger Ale (or Ginger Beer)

Pour SMIRNOFF Moscow Mule over ice in a copper mug. Top with ginger ale (or ginger beer).

About SMIRNOFF
The SMIRNOFF brand that boasts the world's number-one selling premium spirit and the top-selling line of flavors in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world in the last 10 years, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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MEDIA CONTACTS

Michelle Sibley
Diageo
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646-223-2168

Alex Stathis
Taylor
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212-714-5723

SOURCE Smirnoff