SMIRNOFF Flavored Malt Beverages Start Summer Early

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Flavored Malt Beverage Line Introduces New Offerings: SMIRNOFF® Signature Screwdriver and SMIRNOFF ICE® Tropical Fruit

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Feb 09, 2012, 09:30 ET

NORWALK, Conn., Feb. 9, 2012 /PRNewswire/ -- SMIRNOFF's Premium Flavored Malt Beverage line introduces SMIRNOFF Signature Screwdriver and SMIRNOFF ICE Tropical Fruit. The newest offerings from the world's best-selling Premium Flavored Malt Beverage brand provide a refreshing tasting beer alternative for adult consumers to enjoy responsibly.

SMIRNOFF Signature Screwdriver — With its proprietary juice flavor technology, SMIRNOFF Signature Screwdriver closely replicates the taste of the classic vodka and orange juice cocktail and provides the mixed drink experience without the hassle of mixing.
SMIRNOFF ICE Tropical Fruit — Combines refreshing fruit punch with tropical flavors to deliver an invigoratingly smooth, fruit-filled taste.

"Both SMIRNOFF Signature Screwdriver and SMIRNOFF ICE Tropical Fruit are refreshing-tasting beverage options for our adult consumer who are looking for enticing new flavors from premium brands they trust at a good value," said Heather Boyd, Brand Director Progressive Adult Beverages, DIAGEO-Guinness USA. "While they're sure to be a hit for summer parties and picnics, there's no reason to wait, which is why both are now on shelves nationwide."

Available in 11.2oz bottles, SMIRNOFF Signature Screwdriver (5.8% ABV) and SMIRNOFF ICE Tropical Fruit (4.5% ABV) are available in 6-packs for a suggested retail price of $7.99.

SMIRNOFF ICE Tropical Fruit is the twelfth addition to the SMIRNOFF ICE Premium Malt Beverage line since its inception in 1999 and is part of a line of flavors that is designed to optimally connect with an increasingly diverse set of Progressive Adult Beverage consumers. Other SMIRNOFF ICE flavors include: Green Apple Bite, Strawberry Acai, Wild Grape, Pomegranate Fusion, Raspberry Burst, Watermelon, Passion Fruit, Mango, Pineapple and Cherry Lime. SMIRNOFF Signature Screwdriver is the fourth in the SMIRNOFF Premium Malt Mixed Drinks line since its inception in 2010. SMIRNOFF Premium Malt Mixed Drinks Blueberry & Lemonade, Cranberry & Lime and Classic Lemonade are the other three offerings in the Malt Mixed Drinks line.

Whether you're having guests over for a night in from the cold or dreaming of a tropical beach, the SMIRNOFF family of Progressive Adult Beverages now has a taste of summer that will carry you through the winter months. As the temperature gradually rises, the SMIRNOFF family of Progressive Adult Beverages reminds all legal drinking age adult consumers to celebrate responsibly and always drink in moderation.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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