Smashburger Celebrates Local Tastes With Customized Burgers in Every City

Only National Restaurant Chain to Offer Specialized Burgers by Market

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Mar 15, 2011, 06:23 ET

DENVER, March 15, 2011 /PRNewswire/ -- Smashburger, the nation's fastest growing "better burger" restaurant, is the only national chain to serve localized burgers inspired by regional favorite flavors. These custom-designed burgers highlight the signature ingredients and taste combinations of each city, giving customers a burger built for their local palate.

Guests can enjoy localized smashburgers at restaurants in 19 states across the country and each specialized burger reflects the market's food identity and passion, ranging from fried pickles with ranch dressing in Tulsa to the guacamole and Habanero cheese-topped Arizona smashburger.

"In every Smashburger market, we explore what consumers enjoy eating and then bring those tastes and flavors to our burgers in an innovative way," said Tom Ryan, Founder and Chief Concept Officer of Smashburger. "We're proud that customers love our burgers and that several of our local creations have already won awards for best burger in their market."

Each Smashburger restaurant in a specific market offers a local burger on its menu. A few of the examples include:

Minneapolis – Twin Cities smashburger – layers of melted cheddar bar cheese, Swiss cheese and garlic grilled onions with lettuce, tomato and mayo on an onion bun. Received top score for specialty burgers in Mpls. St. Paul Magazine.
San Diego smashburger – fresh avocado, fresh cilantro and onions, pepper jack cheese, lettuce, tomato, sour cream and chipotle mayo on a torta roll. Served with a wedge of lime.
Colorado smashburger - grilled, fresh mild green chilies, melted cheddar cheese, pepper jack cheese, lettuce, tomato and mayo on a chipotle bun. Winner of Denver's A-List Best Burger 2010.
Las Vegas – Sin City smashburger - fried egg, applewood smoked bacon, American cheese, grilled onions, haystack onions and smash sauce served on an egg bun. Named one of the top burgers of 2010 by Las Vegas Weekly.

In addition to the local specialty burgers, Smashburger serves a full line of signature burgers and Create-Your-Own options made with 100% Angus Beef, artisan buns and a broad array of premium toppings. Smashburger also offers a variety of chicken sandwiches, hot dogs, salads and sides including smashfries tossed with rosemary, olive oil and garlic, sweet potato fries and crispy haystack onions. Customers can enjoy shakes, malts and floats made with Haagen-Dazs ice cream as well as a selection of beer and wine. For more information, visit www.smashburger.com

About Smashburger

Denver-based Smashburger, the country's fastest growing "better burger" restaurant company, is designed to be every city's favorite place for burgers. It was named a 2009 Hot Concepts! award winner by Nation's Restaurant News. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger has approximately 100 stores nationwide and is on pace to double that number by 2012, with the goal of 500 stores by 2013. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

SOURCE Smashburger