SmartStudy Changes Corporate Name to The Pinkfong Company

- The move comes as The Pinkfong Company expands beyond kids' entertainment into the development of new original content and IPs

- Renaming after its largest brand/IP, the company sets the tone for growth as a leading global entertainment company

- Diving into new genres with new original series to extend the reach of the brand to a wider audience

News provided by

The Pinkfong Company

Jan 10, 2022, 09:05 ET

SEOUL, South Korea, Jan. 10, 2022 /PRNewswire/ -- SmartStudy, the creator behind the cultural phenomenon Baby Shark, announced it is changing its name to The Pinkfong Company.

The name change to The Pinkfong Company ushers in a new chapter for the global entertainment company where it will continue to connect the world through quality content while developing new initiatives to expand the age range for its content to provide unparalleled experiences for audiences of all ages. The Pinkfong Company moves forward with the expansion of content genres, original content, and IP and global business.

SmartStudy, the creator behind the cultural phenomenon Baby Shark, announced it is changing its name to The Pinkfong Company.

Founded as a startup offering children's educational services, The Pinkfong Company has evolved into the home of iconic IPs including its flagship franchise Baby Shark. With the most viewed video in the history of YouTube, Baby Shark became one of the most notable cultural phenomena generating unprecedented amounts of engagement across the globe.

"Over the past decade, our business has expanded from providing educational services into creating content and products that connect people around the world regardless of ages and backgrounds", said Min-seok Kim, CEO of The Pinkfong Company. "We are excited to introduce our new name, The Pinkfong Company, at this defining moment as we move forward to the next chapter of our journey. With enhanced content initiatives, we are dedicated to continuing to create fun, enjoyable, and meaningful content to provide exceptional experiences for audiences everywhere".

As part of its plans to bring its content to a wider audience, The Pinkfong Company announced the greenlight of its first-ever digital comics and novels series entitled Moon Shark. Co-produced with M Story Hub, the premium digital content company, Moon Shark depicts teenage romance, with a hint of fantasy accompanied by K-Pop and EDM inspired songs. In addition to digital comics and novels, digital singles for the series will be available on music streaming platforms as well as on its own YouTube channel.

Following the launch of the Moon Shark series, The Pinkfong Company is focusing on the development of content and brand new original IPs including a 2D animated series featuring a dinosaur family as well as a 3D animated show depicting the dynamic daily life of human characters.

Meanwhile, the worlds of Pinkfong and Baby Shark continue to grow as "Baby Shark's Big Show!", the preschool series co-produced with Nickelodeon Animation Studio, has been greenlit for the second season while its feature film is in development. The sequel of "Pinkfong and Baby Shark's Space Adventure'', the sing-along special that marked the fifth most-watched movie in Netflix's Today's Top 10 list in the U.S, is in the works.

Lastly, The Pinkfong Company gears up to expand its presence globally. In addition to offices in Seoul, Los Angeles, Shanghai, and Hong Kong, The Pinkfong Company opened its fifth office in Singapore to fuel growth across the Southeast Asia market. The Singapore office will serve as the business hub for Asia Pacific countries, where the Baby Shark phenomenon has been a massive hit as well as Pinkfong has made a splash with its live tour, animations, and more.

About The Pinkfong Company

The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages. For more information, please visit our website or follow the company on Linkedin.

Contact

Natalie Kim, Communications manager at The Pinkfong Company
[email protected]

SOURCE The Pinkfong Company