Smartphone Sales in Latin America to Reach US $6bn in Revenue This Year, Pyramid Finds

CAMBRIDGE, Mass., Nov. 4, 2011 /PRNewswire/ -- Smartphones are the fastest-growing handset category across Latin America, with smartphone sales equaling 31 million smartphone units sold and US$6 billion in revenue, according to a new report from Pyramid Research (www.pyr.com).

Operators and Vendors Aim Smartphones at the Mass Market provides an in depth analysis of the drivers of growth in the smartphone market in Latin America and the efforts operators are making to increase their smartphone installed base. Then Pyramid Research discusses the impact of prepaid data plans on the smartphone market and the effects of price decrease on adoption. This report looks at case studies around BlackBerry Messenger, prepaid data plans and smartphones for teenagers.

Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).

"In 2010 the smartphone market in Latin America grew 117 percent, and total handset sales grew 17 percent," says Pyramid Research Analyst, Juliana Gomez. Pyramid Research expects smartphone unit sales in the region to grow at a CAGR of 30 percent in the next five years. "This growth will be driven by operator efforts to increase data revenue, as well as by vendor competition, smartphone price decreases and customers' growing need to stay connected. The adoption of social networks and mobile applications will play a defining role in smartphone adoption," she explains.

Operators and Vendors Aim Smartphones at the Mass Market is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).

Press Contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network
617 871 1910
[email protected]

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.

The Light Reading Communications Network (www.lrcn.com) combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information.

SOURCE Pyramid Research

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED