SmartLab Toys Announces New Science and Art Kits for 2012

BELLEVUE, Wash., Feb. 13, 2012 /PRNewswire/ -- SmartLab® Toys, a division of becker&mayer! LLC, announces its new 2012 lineup of toys at the New York International Toy Fair, booth #1064. SmartLab brings kids into the worlds of science and art as they have fun discovering and learning. Pink fluff, googly eyes, and glitter inspire kids as they develop their artistic abilities.  And, dinosaurs, squishy brains, and glowing slime will enlighten curious minds.  These new educational toys offer interactive fun with unlimited entertainment.

New Science Toys for 2012:

The Amazing Squishy T. rex
The Amazing Squishy T. Rex is an anatomically correct model featuring 5 squishy parts: tongue, two connected stomachs, intestines, lungs, and heart. This toy will take children through a journey of learning, playing, and fun with the unique removable squishy organs. Available Fall 2012, ages 8+

DJ Rock Dock
Build a speaker dock for your iPod, iTouch, or MP3 player. Features a 3mm headphone jack, pre-printed foldable paper housing, and circuit board. Twist wires together to build the speakers—no tools required. This one of a kind kit will teach kids basic electronics through a fun construction experience while creating a usable, everyday item! Available Fall 2012, ages 8+

Science Lab
Three science labs in one deluxe box puts science at your fingertips.  The kit includes a weather-tracking station, a mad science lab with glow powder, and a glow-in-the-dark robot plus eight activity cards and a booklet that take you from home to science fair. Available Summer 2012, ages 8+

Squishy Science
Explore the squishy insides of the human body and brain using forceps, tweezers, and scalpel. Glowing parts include the skull, bones, nerves, and eyeballs! Amazing facts abound in this kit's book and 10 activity cards that lead you straight to the science fair. Available Summer 2012, ages 8+

Sprout House
Get growing with this 10-piece self-watering greenhouse! Comes with everything you need to grow three types of seeds. Just add earth, water, sunshine, and your own creativity. Mystery seed in every package! Available Spring 2012, ages 7+

New Art Kits for 2012:

Pink Art
Pink is the perfect color to express yourself. Create and customize 10 perfectly pink projects in this DIY imaginative kit complete with 100% pink art materials. Available Fall 2012, ages 7+

Glitter Art
It's a glimmery shimmery extravaganza! This art kit uses a unique Glitterizer that keeps glitter enclosed in a sealed container with no mess. Add sparkle and bling to any ordinary art project to take it up a notch! Available Fall 2012, ages 7+

Gross Art
Stinky feet! Bloody eyeball! Moldy cheese! Create realistic and cartoon versions of all things G-R-O-S-S using classic art techniques. Use the included stencils to release your inner artist. Available Fall 2012, ages 7+

Wallscapes Bugs
Cute-as-a-bug room decor! Bring bedroom walls to life with 3-D stylized artwork of real bugs found in nature: a grasshopper, a bumblebee, a dragonfly, a luna moth, and the princess of them all, a ladybug. Available Fall 2012, ages 7+

Wallscapes Butterflies
Explore flights of fancy with five fantastical butterflies you build yourself. With this kit, kids get a close-up look at the fragile, fluttering creatures living in butterfly gardens. A one-of-a-kind tool allows kids to create oversized butterflies for their bedroom walls! Available Fall 2012, ages 7+

"Our toys continue to innovate and delight our fans, engaging kids in science and art in a way that is all about fun and play.  Many kids don't even realize they are learning," said Jim Becker, president of SmartLab.  "To us, that's a win!  We are very excited about our 2012 lineup and look forward to an exceptional year."

About SmartLab Toys
SmartLab Toys is a leading designer of educational toys for children ages four through 12, focusing on science toys, robotic toys, and art kits that stimulate both sides of the brain. Based in Bellevue, Washington, SmartLab stands out in the industry by including an informative book with each toy to provide a wealth of information on the given topic. Founded in 2004, SmartLab Toys began with just eight science kits. Today, more than 60 SmartLab products are sold in toy stores, specialty retailers, catalogs, bookstores, and Internet sites worldwide. SmartLab Toys has won over 50 awards, including the Oppenheim Toy Portfolio Platinum Award and the Good Housekeeping Best Toy Award. SmartLab is a division of becker&mayer! LLC, a leading creator, producer, and manufacturer of innovative nonfiction books for adults and book-plus products for children. www.smartlabtoys.com

SOURCE SmartLab Toys

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