SmartFocus to Provide Context Aware Marketing Suite for hybris Users

NEW YORK, February 10, 2015 /PRNewswire/ --

SmartFocus, the global leader in intelligent, personalised, omni-channel marketing, today announced an integration with hybris, SAP's award winning business software suite. The integration will enable users of both SmartFocus's marketing platform and hybris's commerce software, to use the best of breed systems in conjunction and utilise their customer data seamlessly across the cloud-based technology.

SmartFocus's hybris extension will connect a user's hybris environment with their SmartFocus application suite - enabling them to access product, customer level transaction and activity data. Marketers can then make up-to-the-minute decisions based on that data and to use it to create smart, personalised content for their email, display, web or proximity marketing campaigns; ensuring that their customers only receive content that is truly relevant to them at any given time.

hybris provides over 500 businesses across the globe with a complete omni-channel commerce software solution that integrates product content, commerce operations, and the extended channel to help retailers, manufacturers, and other businesses create a unified and seamless experience for their customers - from online, to in-store, to mobile and beyond.

Jonathan Taylor, SmartFocus Chief Technical Officer, says: "Today's integration means that hybris users have access to our award winning data driven marketing application suite and can deliver relevant and context-aware messages to their customers via email, proximity through mobile, web, social and display. SmartFocus allows B2C marketers to interact with their customers and prospects in time, in place and in context."

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ADDITIONAL INFORMATION:  

SmartFocus  

SmartFocus is the leader and innovator in contextualised and personalised messages.  We have the technology to help you truly know your customer and engage them with the right message, at the perfect moment, wherever they are - in-store and online across all of their preferred channels.  SmartFocus is the Internet of Everything solution for brands.  It includes beacon technology that knows when your customer visits a physical store; real-time predictive recommendations generated at the precise moment they open your email or visit your site; and powerful insights that use smart analysis of Big Data to effortlessly generate a truly personal experience. Every year, we execute more than five million marketing campaigns, manage more than five billion customer records, and deliver more than 55 billion personalised interactions. Global brands such as French Connection, Speedo and Mercedes-Benz rely on SmartFocus to deliver business-critical, joined-up marketing campaigns that make a difference to their customers and to the growth of their business. http://www.smartfocus.com

SOURCE SmartFocus

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