Smart TVs Market Insights & Outlook 2019-2025: Unit Shipments Expected to Increase from 209.3 Million in 2019 to 266.4 Million by 2025

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Jan 22, 2020, 15:00 ET

DUBLIN, Jan. 22, 2020 /PRNewswire/ -- The "Global Smart TVs Market, Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

The base year of this research is 2019, with forecasts running up to 2025. The research highlights key trends impacting the global Smart TVs market and outlines future implications.

The market insight covers the following:

Global market trend analyses - including market drivers and restraints
Detailed unit shipment forecasts for the total Smart TVs market
A competitive landscape, in terms of major participants and market share analysis

Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales.

Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at the lower spectrum of product lines. For new units, particularly as heavy price competition remains a factor, manufacturers are seeking to drive up interest among content creators and consumers alike for the next major technological breakthroughs after 4K, such as HDR and quantum dots.

For all vendors, the goal is to create a best-in-class app ecosystem and to differentiate their TV models to command a premium over other competing UHD and 1080p models. From a consumer perspective, the TV is fast becoming the central device that integrates the multiple screens (big and small) used in their homes.

Unit shipments for the global Smart TVs market is expected to increase from 209.3 million in 2019 to 266.4 million in 2025, growing at a CAGR of 4.1%.

4K TVs continue to drive consumer spend in North America, boosted by growing access to 4K content from popular OTT streaming services such as Netflix. APAC remains the largest market for Smart TVs, with China expected to dominate shipments with a market share of over 25% in 2019. The Chinese middle class maintains persistent demand for the latest TV sets, especially as prices continue to fall year-on-year for HD and 4K TVs.

Key Issues Addressed

Will the market continue to grow during the forecast period? If not, what are the factors affecting it?
What are the latest innovations in smart TV technology?
What are the primary challenges faced by vendors addressing this market? What are the drivers and restraints for market growth?
What does the competitive landscape look like? Is the market still attractive for mergers and acquisitions?
What are the revenue break-ups by geographical regions - NALA/EMEA/APAC? Which are the regions that are growing faster than the rest?

Key Topics Covered

1. Executive Summary

Key Findings
Market Engineering Measurements

2. Market Overview

Introduction and Definitions
Market Lifecycle Analysis
Research Scope
Geographic Scope
Digital Media Value Chain Coverage
Key Questions this Insight will Answer

3. External Challenges-Drivers and Restraints

Market Drivers
Market Restraints

4. Forecast and Trends

Forecast Methodology
Unit Shipment Forecast
Percent Unit Shipment Forecast by Region
Unit Shipment Forecast by Region
Unit Shipment Discussion

5. Market Share and Competitive Analysis

Market Share
Market Share Analysis
Competitive Structure and Tiers of Competition
Competitive Environment
Competitive Landscape Analysis
Competitive Factors and Assessment

6. Growth Opportunities and Companies to Action

Growth Opportunity 1-Differentiating Features/Services
Growth Opportunity 2-Strategic Acquisitions
Growth Opportunity 3-Connected Smart Home Future
Strategic Imperatives for Success and Growth

7. The Last Word

The Last Word-Predictions

For more information about this report visit https://www.researchandmarkets.com/r/5bnzop

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