Smart TV sticks market size to grow by USD 612.44 million from 2022 to 2027, Growing Penetration of the Internet to boost growth - Technavio

NEW YORK, March 10, 2023 /PRNewswire/ -- The smart TV sticks market size is expected to grow by USD 612.44 million from 2022 to 2027. The growth momentum of the market will accelerate at a CAGR of 7.78% during the forecast period, according to Technavio. Factors such as the increasing benefits of smart TV sticks, and the advantages of OTT providers are driving the market growth. Some of the key trends in the market are the emergence of OTT content providers and the growing number of product launches. However, the rising use of mobile electronic devices, restrictions on certain digital content, and security issues related to smart TV sticks are challenging market growth. For more insights on the historic data (2017 to 2021), and forecast market size (2023 to 2027) – Request a report sample 

Smart TV sticks market 2023-2027: Market dynamics

The growing penetration of the Internet is driving the market growth. 4G and 5G technologies enable end-users to connect with the high-speed Internet. Moreover, the rise in the use of broadband also supports market growth. For instance, there were more than 749 million Internet users in India. In 2021, the US had more than 302 million internet users. These factors will encourage consumers to consume digital content, which, in turn, will increase the demand for smart TV sticks during the forecast period.

The emergence of OTT content providers is a critical trend in the market. Consumers are shifting from watching traditional broadcasts to on-demand streaming videos. Hence, many TV broadcasters are focusing on expanding their businesses by launching their own OTT platforms and applications. In 2021, OTT platforms had 2,709.02 million users. Consumers can download OTT applications on their smart TV sticks to get easy access. These factors will support market growth during the forecast period.

Restrictions on certain digital content are impeding the market growth. Acquiring rights to distribute content on a new platform is challenging, as online digital content players need to comply with the rules and regulations of different countries. In addition, there is high competition among these players. They compete on parameters such as features, price, and functionality. These factors will hinder the market growth during the forecast period.

Smart TV sticks market 2023-2027: Scope

Our smart TV sticks market report covers the following areas:

• Smart TV sticks market size
• Smart TV sticks market trends
• Smart TV sticks market industry analysis

Smart TV sticks market 2023-2027: Segmentation

• Type 
• Non-4K
• 4K and above
• Distribution channel
• Hypermarket and supermarket
• Online
• Convenience stores
• Specialty store
• Geography 
• North America
• Europe
• APAC
• South America
• Middle East and Africa

Learn more about the contribution of each segment of the market. Download a sample

Smart TV sticks market 2023-2027: Vendor analysis

We provide a detailed analysis of around 25 vendors operating in the smart TV sticks market, including Actions Microelectronics Co. Ltd., Amazon.com Inc., Apple Inc., ASUSTeK Computer Inc., BBK Electronics Corp Ltd, Bharti Airtel Ltd., Cixi Jieke Electronics Co. Ltd., CloudWalker Streaming Technologies Pvt. Ltd., Dadocer, Dish TV India Ltd., Dongguan Sonicway Electrical Appliance Co. Ltd, Geniatech Inc., Google LLC, NVIDIA Corp., Roku Inc., Shenzhen Rikomagic Tech Corp. Ltd., Shenzhen Tomato Technology Co. Ltd., Topleo Technology Ltd., Xiaomi Inc., and Comcast Corp.

Smart TV sticks market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist smart TV sticks market growth during the next five years
• Estimation of the smart TV sticks market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the smart TV sticks market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of smart TV sticks market vendors

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Table of Contents :

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global smart TV sticks market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global smart TV sticks market 2017 - 2021 ($ million)

• 4.2 Type Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Non-4K - Market size and forecast 2022-2027
• Exhibit 34: Chart on Non-4K - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Non-4K - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Non-4K - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Non-4K - Year-over-year growth 2022-2027 (%)

• 6.4 4K and above - Market size and forecast 2022-2027
• Exhibit 38: Chart on 4K and above - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on 4K and above - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on 4K and above - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on 4K and above - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type
• Exhibit 42: Market opportunity by Type ($ million)
• Exhibit 43: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 44: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel
• Exhibit 46: Chart on Comparison by Distribution Channel
• Exhibit 47: Data Table on Comparison by Distribution Channel

• 7.3 Hypermarket and supermarket - Market size and forecast 2022-2027
• Exhibit 48: Chart on Hypermarket and supermarket - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Hypermarket and supermarket - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Hypermarket and supermarket - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Hypermarket and supermarket - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 52: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Convenience stores - Market size and forecast 2022-2027
• Exhibit 56: Chart on Convenience stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Convenience stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Convenience stores - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Convenience stores - Year-over-year growth 2022-2027 (%)

• 7.6 Specialty store - Market size and forecast 2022-2027
• Exhibit 60: Chart on Specialty store - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Specialty store - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Specialty store - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Specialty store - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Distribution Channel
• Exhibit 64: Market opportunity by Distribution Channel ($ million)
• Exhibit 65: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors
• Exhibit 118: Matrix on vendor position and classification

• 12.3 Amazon.com Inc.
• Exhibit 119: Amazon.com Inc. - Overview
• Exhibit 120: Amazon.com Inc. - Business segments
• Exhibit 121: Amazon.com Inc. - Key news
• Exhibit 122: Amazon.com Inc. - Key offerings
• Exhibit 123: Amazon.com Inc. - Segment focus

• 12.4 Apple Inc.
• Exhibit 124: Apple Inc. - Overview
• Exhibit 125: Apple Inc. - Business segments
• Exhibit 126: Apple Inc. - Key news
• Exhibit 127: Apple Inc. - Key offerings
• Exhibit 128: Apple Inc. - Segment focus

• 12.5 ASUSTeK Computer Inc.
• Exhibit 129: ASUSTeK Computer Inc. - Overview
• Exhibit 130: ASUSTeK Computer Inc. - Product / Service
• Exhibit 131: ASUSTeK Computer Inc. - Key news
• Exhibit 132: ASUSTeK Computer Inc. - Key offerings

• 12.6 BBK Electronics Corp Ltd
• Exhibit 133: BBK Electronics Corp Ltd - Overview
• Exhibit 134: BBK Electronics Corp Ltd - Product / Service
• Exhibit 135: BBK Electronics Corp Ltd - Key offerings

• 12.7 Bharti Airtel Ltd.
• Exhibit 136: Bharti Airtel Ltd. - Overview
• Exhibit 137: Bharti Airtel Ltd. - Business segments
• Exhibit 138: Bharti Airtel Ltd. - Key news
• Exhibit 139: Bharti Airtel Ltd. - Key offerings
• Exhibit 140: Bharti Airtel Ltd. - Segment focus

• 12.8 CloudWalker Streaming Technologies Pvt. Ltd.
• Exhibit 141: CloudWalker Streaming Technologies Pvt. Ltd. - Overview
• Exhibit 142: CloudWalker Streaming Technologies Pvt. Ltd. - Product / Service
• Exhibit 143: CloudWalker Streaming Technologies Pvt. Ltd. - Key offerings

• 12.9 Comcast Corp.
• Exhibit 144: Comcast Corp. - Overview
• Exhibit 145: Comcast Corp. - Business segments
• Exhibit 146: Comcast Corp. - Key news
• Exhibit 147: Comcast Corp. - Key offerings
• Exhibit 148: Comcast Corp. - Segment focus

• 12.10 Dish TV India Ltd.
• Exhibit 149: Dish TV India Ltd. - Overview
• Exhibit 150: Dish TV India Ltd. - Product / Service
• Exhibit 151: Dish TV India Ltd. - Key offerings

• 12.11 Geniatech Inc.
• Exhibit 152: Geniatech Inc. - Overview
• Exhibit 153: Geniatech Inc. - Product / Service
• Exhibit 154: Geniatech Inc. - Key offerings

• 12.12 Google LLC
• Exhibit 155: Google LLC - Overview
• Exhibit 156: Google LLC - Business segments
• Exhibit 157: Google LLC - Key offerings
• Exhibit 158: Google LLC - Segment focus

• 12.13 NVIDIA Corp.
• Exhibit 159: NVIDIA Corp. - Overview
• Exhibit 160: NVIDIA Corp. - Business segments
• Exhibit 161: NVIDIA Corp. - Key news
• Exhibit 162: NVIDIA Corp. - Key offerings
• Exhibit 163: NVIDIA Corp. - Segment focus

• 12.14 Roku Inc.
• Exhibit 164: Roku Inc. - Overview
• Exhibit 165: Roku Inc. - Business segments
• Exhibit 166: Roku Inc. - Key offerings
• Exhibit 167: Roku Inc. - Segment focus

• 12.15 Shenzhen Rikomagic Tech Corp. Ltd.
• Exhibit 168: Shenzhen Rikomagic Tech Corp. Ltd. - Overview
• Exhibit 169: Shenzhen Rikomagic Tech Corp. Ltd. - Product / Service
• Exhibit 170: Shenzhen Rikomagic Tech Corp. Ltd. - Key offerings

• 12.16 Shenzhen Tomato Technology Co. Ltd.
• Exhibit 171: Shenzhen Tomato Technology Co. Ltd. - Overview
• Exhibit 172: Shenzhen Tomato Technology Co. Ltd. - Product / Service
• Exhibit 173: Shenzhen Tomato Technology Co. Ltd. - Key offerings

• 12.17 Xiaomi Inc.
• Exhibit 174: Xiaomi Inc. - Overview
• Exhibit 175: Xiaomi Inc. - Business segments
• Exhibit 176: Xiaomi Inc. - Key news
• Exhibit 177: Xiaomi Inc. - Key offerings
• Exhibit 178: Xiaomi Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
• Exhibit 179: Inclusions checklist
• Exhibit 180: Exclusions checklist

• 13.3 Currency conversion rates for US$
• Exhibit 181: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 182: Research methodology
• Exhibit 183: Validation techniques employed for market sizing
• Exhibit 184: Information sources

• 13.5 List of abbreviations
• Exhibit 185: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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