Smart Marketing and Smart Social Meets SmartForms Data Enrichment

AUSTIN, Texas, March 10, 2015 /PRNewswire/ -- ReachForce, the leading provider of cloud-based software helping B2B marketers solve their toughest data quality, completeness and unification problems, announced that Spredfast selected the company's SmartForms™ solution to provide real-time web form data enrichment.

Spredfast needed a powerful solution to increase inbound conversions by 20%, while accelerating lead routing, and increasing data quality.  "We are a data-centric marketing team," stated Sean Day, Marketing Technologist at Spredfast. "We were challenged by the need to collect a lot of information during lead creation but long invasive forms caused friction and hurt conversions.  With SmartForms, we have the ability to capture industry standard data while also leveraging ReachForce's ability to transform that data to fit our team's needs.  Deeper insights into our prospect's businesses lead to more qualified pipeline." 

"Spredfast is a cool, fast growing company that uses leading technologies to drive higher marketing performance and they add a layer of differentiation with their creative use of those technologies," said Bob Riazzi, ReachForce CEO.  "This is a great opportunity for Spredfast to increase inbound conversions and accelerate their pipeline by addressing key data challenges at the front-end of lead acquisition.  By adding enriched and more accurate profiles of inbound prospects in real-time, Spredfast receives the insights they need to quickly move them to action and drive higher revenue contribution."

About Spredfast
Spredfast gives marketers the tools needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social software platform allows marketers to manage, integrate and amplify social content across any digital touch point in real-time. The solutions offer brands and media access to every piece of social data submitted in order to uncover conversations that matter. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand's 2014 World's Best Brands have partnered with Spredfast to create first-class social experiences. For more information, visit www.spredfast.com.

Spredfast Media Contact:
Courtney White
Spredfast
[email protected] 
512-599-1676

About ReachForce
Every day ReachForce helps hundreds of thought-leading marketers increase their revenue contribution by solving their toughest data quality, data completeness and data unification problems.  By putting the keys to their data in the hands of the underserved B2B marketer, our customers have increased marketing attributed revenue by more than 50%, and command a more strategic role in their organizations.  

The world's best brands rely on ReachForce to give them the power to let data drive marketing - now it's your turn.  For more information, please visit:
http://www.reachforce.com
http://smartforms.reachforce.com

ReachForce Media Contact:
Justin England
ReachForce
Email 
512-327-9000

SOURCE ReachForce

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