Smart for Life(R) Improves its Famous Chocolate Chip Diet Cookie

Health Benefits Increased in Many Areas Without Sacrificing Taste

News provided by

Smart for Life Weight Management Centers

Aug 16, 2010, 07:40 ET

BOCA RATON, Fla., Aug. 16 /PRNewswire/ -- The trailblazing company whose Smart for Life(R) weight management products featuring the cookie diet component has recently improved its Chocolate Chip Cookie to include the most protein offered in a meal replacement cookie on the market at a whopping 6 grams per serving. The amount of protein found in meal replacements is instrumental in curbing hunger, maintaining muscle mass, and providing energy, not to mention contributing to weight loss.

Smart for Life(R) continues to improve its 60% organic products to offer consumers better health benefits without compromising its great taste. In addition, the new improved formula on the market includes replacing Palm Oil with Canola Oil in order to provide heart healthy oils. Well-established heart health benefits of Canola Oil have been recognized by American Dietetic Association, American Heart Association, as well as a qualified health claim from the U.S. Food and Drug Administration based on its ability to reduce the risk of coronary heart disease due to its unsaturated fat content.

In addition, Smart for Life(R) has incorporated HeroFiber(TM), its proprietary Super Fiber, that includes ForteFiber(TM) Soluble Dietary Fiber which helps to maintain cholesterol, glucose and insulin levels that are already in the normal range.

"Our innovative team of Food Scientists and Researchers have found the delicate balance between taste and functional health ingredients," said Dr. Sass Moulavi, Founder and Medical Director of Smart for Life(R). "We are constantly thinking of what to put in the Smart Foods to improve the health benefits for all customers while keeping our delicious taste in our 60% organic products. You may not taste the improvements, but your body will certainly reap the benefits."

Smart for Life(R) cookies are made without toxic preservatives, are 60% organic, and include a proprietary Super Fiber blend known as HeroFiber(TM). HeroFiber(TM) is also used in a drink its sister company, Better Health Beverage, launched called underWAY(TM). Many people use the cookies not just for weight loss but as a healthy meal replacement that is easy, convenient and actually costs less than they currently spend on food.

For more information, please visit http://www.smartforlife.com, http://www.under-way.com or contact:

Jessica Lieberman or Casey Miller of Behrman Communications at 212.986.7000

[email protected] | [email protected]

High resolution photos, TV spots and interviews are available upon request

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Smart for Life Weight Management Centers