Smart for Life(R) and underWAY(TM) Win Another Award

BOCA RATON, Fla., Jan. 6 /PRNewswire/ -- The Smart for Life(R) Cookie Diet, underWAY(TM) Showboat won "Best Theme" during the 2009 Seminole Hard Rock Winterfest Boat Parade in Ft. Lauderdale, FL.

"This adds to our long list of awards including the People's Choice Weight Loss Program in 2007 and our 88% rating on Diets In Review website. We are honored that our efforts are recognized," said Richard Kayne, COO for Smart for Life(R) Cookie Diet.

Winterfest typically attracts a million viewers and this year was a great success. Despite the heavy rain, spectators and participants turned out for the parade in droves.

Dr. Sass Moulavi, during a recent interview, commented, "It's nice to finally see a company that's making healthy products that are 60% organic and contain many health benefits getting the focus of attention instead of all these fast-food companies who typically dominate these events. To give people a real choice, we have to be out in front, not just in our innovative products, but in these types of events as well."

People attending the many Winterfest events in the weeks before the parade were able to taste the Smart for Life Cookie Diet Products and underWAY(TM) products.

"I had a lot of people telling me how great underWAY(TM) tastes and how they eat less when they drink it," said Dr. Sass, underWAY(TM) inventor.

underWAY(TM) and Smart for Life products will be available in the first quarter of 2010 nationally through many top retailers in North America.

Photos:

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ABOUT SMART FOR LIFE(R)

Smart for Life(R) cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., "Dr. Sass," on the principle of improving people's lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life's e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country. In addition, over 30 weight-loss centers provide in-person counsel to consumers, supporting the e-commerce program as well as the in-center program. Please visit http://www.smartforlife.com or call 1.877.701.SASS.

ABOUT underWAY(TM)

underWAY(TM) will be hitting the market in early 2010 as the first appetite-suppressing beverage of its kind. underWAY(TM), available in acai-pomegranate, grape and orange, does not contain any preservatives, sodium, caffeine or natural sugars. Along with a vitamin pack, the beverage contains new super fibers, HeroFiber(TM) and ForteFiber(TM), which provide up to one-third of your daily fiber requirements in a 16-ounce, 20-calorie serving. Dr. Sasson E. Moulavi (Dr. Sass), M.D., a Board-Certified Bariatric Physician, created underWAY(TM) after 3 years of research and development. He is also the Medical Director of Smart for Life(R) Weight Management Centers, also headquartered in Boca Raton, Florida. For more information, visit underWAY's website at http://www.under-way.com.

    CONTACT:

    Lisa Goodman
    1-561-394-5300 ext. 202
    [email protected]

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Smart for Life Weight Management Centers

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