'Smart' E-Mail Patent Portfolio to Auction on November 11th at ICAP Ocean Tomo's Fall 2010 Live IP Auction
CHICAGO, Sept. 23 /PRNewswire/ -- ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L) and the world's premier patent auction firm, will auction off a lot including 3 US issued patents and 13 currently pending US patent applications owned by G&H Nevada-Tek at the upcoming Fall 2010 Live Auction in Napa, California on November 11th. Cited by IBM, Google, Sun Microsystems, Intel, AT&T, and Microsoft, the assets claim priority from 1999 and disclose key techniques for "smart" email and advanced email systems including programmable email, video email, spam detectors, email marketing, email advertising, email tracking, web based email systems, email distribution systems, viral email advertising techniques and spam blocking.
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The number of worldwide email users is projected to be almost 1.9 billion by 2013 resulting in worldwide email traffic of 507 billion messages per day.(1) Yet 80+ percent all email traffic is spam. By 2012, the anti-spam market alone is expected to be worth more than $6 billion.(2) The patents and patent applications of this ground-breaking portfolio cover a broad array of email technologies that are in common and increasing use, including technologies for tracking, detecting and blocking spam and increasing the functionalities and/or advertising capabilities of emails.
One of the three issued patents is directed to "smart" email having self-executing code embedded within the body of an email such that it is automatically executed upon an opening of the email. Another includes a method for providing an application program with an electronic message to preclude unwanted electronic messages (SPAM) from being sent over a network. The third includes web-based methods for enhancing emails with advertising, banners, links and other features. The issue fee has been paid for one of the 13 pending application which broadly claims techniques for enhancing emails based upon the context of the email, such as with advertisements, graphics, video, animation and audio.
"This technology has enormous potential to benefit both the advertiser and the consumer," said ICAP Ocean Tomo CEO Dean Becker. "Email service providers, spam filter developers, and entities involved in e-commerce and internet marketing should be interested in this technology."
To learn more about these patents and how to participate in the Fall 2010 Live Auction please contact Dean Becker at [email protected].
To view the Fall Auction catalog online visit http://icapoceantomo.com/auction/fall/catalog.
About ICAP Ocean Tomo LLC
ICAP Ocean Tomo is the intellectual property brokerage division of ICAP and the world's premier patent auction firm.
About ICAP
ICAP is the world's premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP is also the source of global market information and research for professionals in the international financial markets. ICAP plc was added to the FTSE 100 Index on 30 June 2006. For more information go to www.icap.com.
SOURCE ICAP Ocean Tomo LLC
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