Smart Destinations Puts the Personalization Back in Travel with the Launch of Go Select

BOSTON, May 17, 2011 /PRNewswire/ -- Smart Destinations today announced the launch of Go Select, the first completely customizable attraction pass for top U.S. destinations that provides travelers with guaranteed savings on the cost of admission to key attractions. With Go Select, travelers "build their own" attraction pass – selecting two or more attractions that they want to see and realizing guaranteed savings of up to 36 percent compared to purchasing individual tickets.

Now available in New York City, Boston, Chicago, San Diego and Oahu, Go Select passes provide admission to all the must-see attractions, as well as a variety of hidden gems. Go Select passes also provide travelers with valuable extras, including the ability to skip the line at top attractions and comprehensive city guides that offer insider tips and bonus discounts on shopping and dining.

Uniquely, Go Select offers a menu of attraction options that travelers can select from, ensuring each person does and sees exactly what they want, whether that includes two attractions or twenty.

• Go Select New York offers a choice of more than 40 attractions including the Empire State Building, Statue of Liberty and Madame Tussauds
• Go Select Boston offers a choice of more than 30 attractions including New England Aquarium, Museum of Science and Fenway Park Tour
• Go Select Chicago offers a choice of more than 20 attractions including the Shedd Aquarium, Adler Planetarium and John Hancock Observatory
• Go Select San Diego offers a choice of more than 20 attractions including SeaWorld, San Diego Zoo and LEGOLAND
• Go Select Oahu offers a choice of more than 30 attractions including Battleship Missouri Memorial, Kailua Ocean Adventures and Dole Pineapple Plantation

"Go Select is a breakthrough travel product for today's travelers who are looking to get more out of their vacation dollars while getting a more personalized travel experience," said Cecilia Dahl, President and Founder of Smart Destinations. "With total customization and guaranteed savings, Go Select is perfect for travelers who know what they want to do and want to do it for less. Go Select offers a wide range of attractions including historic tours, cultural museums, scenic helicopter tours and active adventures, so every type of traveler can build their own money-saving pass."

Go Select also provides travelers with added convenience by enabling them to use print-at-home and mobile passes. With nothing to ship, travelers can purchase their pass and begin using it immediately. With fully electronic passes, there's no risk of a lost pass – just print another copy or show the barcode on your mobile device.  

Go Select is the newest addition to Smart Destinations' portfolio of multi-attraction passes, which also includes Go City Cards and Go Explorer: New York. Go City Cards provide unlimited admission to a city's attractions for one low price. Go Explorer: New York is designed specifically to maximize the sightseeing experience in New York City, offering travelers the flexibility of selecting the exact number of attractions they want to visit without having to decide their itinerary in advance. All Smart Destinations passes offer travelers the most fun, affordable and hassle-free way to experience the country's top destinations.

Go Select passes are available for purchase online at http://www.smartdestinations.com/goselect.

About Smart Destinations

Smart Destinations provides the only multi-attraction passes that maximize the fun, savings and convenience of sightseeing with flexible purchase options for every type of traveler. Available online and at walk-up retail outlets, Smart Destinations passes, including Go City Cards, Go Explorer and Go Select, provide admission to more than 500 attractions across 14 North American destinations, including New York, Orlando, San Diego, Chicago and Boston. All passes come with valuable extras, including the ability to skip the line at select attractions and comprehensive city guides that offer insider tips and bonus discounts on shopping and dining. Smart Destinations passes leverage the company's patented technology and the industry's largest network of attraction partners to save consumers up to 55% compared to purchasing individual tickets. The company is headquartered in Boston, MA. For more information, visit www.smartdestinations.com.

SOURCE Smart Destinations