Small Business Marketing Resolution for 2014: Change It Up for Success

NEW YORK, Jan. 22, 2014 /PRNewswire/ -- The digital landscape is changing everything about communications: from where and how we communicate, to who actually breaks news and owns brand and product conversations. Keeping up with the digital evolution is mandatory for any small business marketer trying to stay ahead of the game, and the competition.  

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Phillip Thune, CEO-Americas for Textbroker, discusses tips for keeping marketing efforts fresh and cutting edge in 2014 in his latest article for PR Newswire's Small Business PR Toolkit. From reevaluating budgets with the goal of boosting content marketing efforts, to optimizing efforts globally and maximizing distribution channels, Thune's suggestions will help your small business establish a marketing advantage that will carry through the year.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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