SLI Systems Launches New Merchandising and Analytics Capabilities to Drive Online Retail Success
SAN JOSE, Calif., Sept. 5, 2018 /PRNewswire/ -- SLI Systems (SLI-NZ), a leader in online retail product discovery solutions, today announced new filtering, analytics, and merchandising tools to give online retailers unprecedented visibility and control of their business. The new tools allow merchandising teams to see in real time not only what products shoppers are looking to buy, but also the search phrases, search refinements, and click paths they are using to find them. The integration of these tools into the SLI Product Discovery Suite™ empowers online retailers globally to achieve an average 70 percent higher shopper conversion rate and twice the average order value.
The new functionality includes:
- Improved Product Filtering that allows merchandising teams to boost, suppress, or even hide various product attribute variables based on shopper behavior. The new capabilities enable online retailers to set up automated filtering rules based on SLI's industry-leading machine learning outputs and/or to manually tune filters based upon their brand attributes and product expertise.
- Upgraded Metrics and Analytics Reporting that provides new phrase metrics reports that include top trending search phrases, desktop vs. mobile search trends, and the dreaded "no results" phrases. SLI also now provides global reporting and merchandising functionality for online retailers running multiple sites, which provides separate, as well as aggregate, reports on all key operating metrics.
- Merchandising Tools that include product impact testing which temporarily boosts new or potentially high-impact products "above the fold" to promote visibility. Also included are support for SLI Enhanced Search PersonalizationTM (ESP) for our customers integrated using the SLI API and new shopper segmentation tools that allow promotions and search results to segment shoppers based on geography, shopper attributes, and/or device.
Johnstone Supply, the leading cooperative wholesale distributor in the HVACR industry with over $2 billion in annual sales, is currently realizing the benefits from the new functionality. "The SLI Product Discovery Suite provides us with visibility to online searches and customer behaviors for our 105 groups and 420 stores. The robust reporting allows us to drill into each storefront and to view cooperative metrics over all storefronts. This information allows us to refine our information for a better customer experience and increase our conversion rates," said Laura Schultz, director IT & PMO, Johnstone Supply.
"We are committed to our customers' success and are continually working to deliver functional enhancements that improve the way online retailers engage with their shoppers," said Chris Brennan, CEO and managing director of SLI Systems. "SLI delivers product discovery solutions with machine learning capabilities beyond what is offered with other solutions. With this new functionality, retailers will be able to improve conversions and ultimately drive more sales."
The Product Filtering and Metrics/Analytics Reporting tools are available immediately. The new Merchandising Tools will be available in October. To learn more about the SLI Systems Product Discovery Suite, go to www.sli-systems.com.
About SLI Systems
SLI Systems (SLI.NZ) accelerates e-commerce for the world's top retailers by converting shoppers into buyers, maximizing order values and generating more traffic. The SLI Product Discovery SuiteTM uses sophisticated machine learning to predict what each shopper is most likely to buy right now, and includes solutions for improving site search, navigation, mobile, merchandising, recommendations and SEO. The SLI Commerce ConsoleTM organizes key sales insight and tuning capabilities into one easy-to-use control center. For 17 years, established brands have trusted SLI Systems to deliver innovative features, knowledgeable service, and reliable SaaS-based infrastructure that delights customers and increases revenue. SLI Systems operates on five continents, supports 20 languages, and is a leader among cloud-based site search providers to U.S. Internet Retailer Top 1000 retailers. For more information, visit www.sli-systems.com.
Contact
Jessica Mularczyk
JHM Public Relations
+1-508-498-9300
[email protected]
SOURCE SLI Systems
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