Slendertone Distribution, Inc Announces New Global CEO and President, North America

HOBOKEN, N.J., Feb. 23 /PRNewswire/ -- Slendertone Distribution Incorporated, a division of Bio-Medical Research Ltd. (BMR), today announced the promotion of Andrew Leyland from President, North America to Global CEO effective January 1, 2010.  Stepping into the President, North America role to oversee the business is Joseph Petracca, who previously held the position of Senior Vice President of Sales and Marketing and was instrumental in Slendertone’s growth within the North American marketplace.

With Mr. Leyland’s new role as Global CEO, he will relocate to BMR’s headquarters in Galway, Ireland, where his relationship with the company originated in 2002.  “I am personally looking forward to moving back to Galway to begin this new chapter in my career and using my internal experience at BMR to help lead the company on a more global level,” said Mr. Leyland.

BMR researches, designs, manufactures and markets a variety of medical grade products for physical rehabilitation, muscle strengthening and pain relief.  Under the guidance of Mr. Petracca and Mr. Leyland, the company has become a leader within the medical device category resulting in a number of extraordinary firsts to the OTC market.  “We’ve taken some very innovative strides over the past few years with our ReVive and Slendertone brands,” said Joseph Petracca. “I’m excited to continue development of our existing portfolio and lead us into the beauty arena with new and revolutionary products.”

For additional information about Bio-Medical Research, visit bmrrevive.com.

About Slendertone

Bio-Medical Research Limited (BMR), based in Galway, Ireland with a subsidiary in Hoboken, New Jersey, is a privately-owned company with more than 30 years experience in the research, design, manufacture and marketing of medical-grade products for muscle strengthening, toning and pain relief.  Using electrotherapy technologies, the Company develops medical products prescribed to more than 200,000 patients worldwide for the treatment of orthopedic, neurological and urological conditions that involve muscle weakness and pain.  In addition to medical products, BMR has integrated electrotherapy technologies into its line of consumer products including the fitness brand, Slendertone, and wellness brand, ReVive, for muscle toning and strengthening, as well as muscle recovery and pain relief purposes.  BMR applies the identical rigorous research and development process to its medical devices and consumer products.  For more information about Bio-Medical Research, Slendertone and ReVive, please visit www.slendertone.com.    

SOURCE Slendertone

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