Sleep Number Ranks Highest in Brand Trust in America's Most Trusted Study, Lifestory Research Reports
NEWPORT BEACH, Calif., Jan. 11, 2022 /PRNewswire/ -- Among the 11 most popular mattress brands, Sleep Number is the most trusted brand in the America's Most Trusted® Study released today. According to the Lifestory Research 2022 America's Most Trusted Study, brand trust is a purchase driver among people searching for a new mattress and Sleep Number is the brand people trust the most.
In the Lifestory Research 2022 America's Most Trusted® Study, 6,597 people were surveyed and asked their opinions of mattress brands. In the Lifestory Research 2022 America's Most Trusted® study, consumers evaluate several brand equity metrics to understand brand trust. Sleep Number obtained the highest Net Trust Quotient score (111.8) among shoppers and earned the #1 ranking in the 2022 Lifestory Research America's Most Trusted® study.
To be included in the national ranking, a brand needed to be known by shoppers throughout the United States and be among the most prominent brands within the product industry. The mattress brands in the rankings from the study were Sleep Number, Serta, Sealy, Tempur Pedic, Simmons Beautyrest, Stearns & Foster, Casper, Ashley Sleep, Purple, Leesa, and Spring Air.
For more information about the Lifestory Research 2022, America's Most Trusted® Mattress study, visit https://www.lifestoryresearch.com/2022-americas-most-trusted-mattress
To view the online press release, please visit https://www.lifestoryresearch.com/press-release/2022-national-mattress-brand-study
About Lifestory Research®
Leaders, companies, and brands know that great ideas are only useful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward.
America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. The study uses well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.
For more information, please visit www.lifestoryresearch.com
About Lifestory Research® and America's Most Trusted® Advertising/Promotional Rules:
www.lifestoryresearch.com/press-release-info-rules
America's Most Trusted® is a registered trademark of Lifestory Corporation.
SOURCE Lifestory Research
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