SKYY® VODKA REIMAGINES THE LEGENDARY ESPRESSO MARTINI WITH INFUSIONS LINE EXPANSION AND PARTNERSHIP WITH SUPERMODEL AND BEAUTY ENTREPRENEUR WINNIE HARLOW

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Sep 21, 2023, 09:05 ET

Two New Expressions Create a Simplified Approach to Crafting Cocktail Classics

NEW YORK, Sept. 21, 2023 /PRNewswire/ -- SKYY® Vodka today announces the launch of two new expressions to its portfolio, SKYY® Infusions Espresso and SKYY® Infusions Agave Lime. This expansion brings forth two highly sought-after flavor profiles that simplify the art of crafting classic cocktails, such as martinis and margaritas, while delivering a more seamless cocktail experience that doesn't compromise on quality or taste.

At the forefront is SKYY® Infusions Espresso, a bold flavored vodka infused with real espresso flavor made to enhance the coffee-based cocktail experience. Crafted to deliver the freshest aroma and taste, SKYY® Infusions Espresso has transformed the art of shaking up the iconic espresso martini, making it easier than ever through three simple components: just vodka, cold brew concentrate or espresso, and simple syrup.

SKYY® Infusions Agave Lime elevates the premium taste of Original SKYY® Vodka by combining the all natural flavors of lime mixed with agave nectar to deliver a bright burst of citrus flavor. SKYY® Infusions Agave Lime is a great addition to classic tequila cocktails as the Agave Lime emphasizes and compounds the taste and aroma of fresh lime notes, creating a twist to a mule or margarita.

As part of the SKYY® Infusions Espresso launch, the vodka brand has partnered with supermodel, beauty entrepreneur, and espresso martini enthusiast, Winne Harlow. "An espresso martini is my go-to cocktail. I love its versatility—it's stylish and chic, ready to be dressed up or down, and consistently delivers a sophisticated sip with bold flavor and taste." says Winnie Harlow. "My home bar is my favorite place to mix a cocktail and SKYY® Infusions Espresso is an essential addition. I am thrilled to share this with the world."

Through this partnership, Winnie and SKYY® Vodka will create a new content series showcasing the simplicity of crafting an espresso martini with SKYY® Infusions Espresso, inviting martini fans to shake up Winne Harlow's favorite - the classic SKYY® Espresso Martini:

1.5 oz. SKYY® Infusions Espresso
1 oz. Cold Brew Concentrate or Espresso
.75 oz. Simple Syrup (1:1)
Garnish: Coffee Beans
Glass: Coupe Glass
Method: Build in a shaking tin. Shake with plenty of ice and double-strain into a chilled cocktail glass.

"At SKYY® Vodka, we pride ourselves on bringing to life bold ideas and flavors that enhance the cocktail experience and deliver a dose of fun," said Sean Yelle, Campari Sr. Category Marketing Director at Campari Group USA. "Leaning into two of the most popular drink and flavor trends today - the iconic espresso martini and the bright, citrus taste of lime - we're excited to welcome SKYY® Infusions Espresso and SKYY® Infusions Agave Lime into our portfolio. We're equally as proud to work alongside a passionate and fun personality like Winnie Harlow, to bring our bold flavor of Espresso to life for fans."

SKYY® Infusions Espresso and SKYY® Infusions Agave Lime are the first new innovations to be released following the reformulation of the SKYY® portfolio in 2021, now made with water enhanced by minerals, including Pacific minerals sourced from the San Francisco Bay Area, and filtered through California Limestone for fresher tasting cocktails. Expressions are available at retailers nationwide for an SRP of $13.99 for a 750ml bottle. The lineup also includes SKYY® Infusions Blood Orange, SKYY® Infusions Citrus, SKYY® Infusions Pineapple, and SKYY® Infusions Watermelon.

©2023 Campari America, New York, NY. Please enjoy responsibly.
SKYY® Infusions Espresso. Vodka with All Natural Flavors. 35% alc./vol. (70 proof).

©2023 Campari America, New York, NY. Please enjoy responsibly.
SKYY® Infusions Agave Lime. Vodka with All Natural Flavors. 35% alc./vol. (70 proof).

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About SKYY® Vodka
SKYY Vodka was born in San Francisco in 1992 and is steeped with the innovative and progressive spirit of California. Conceived by a first generation American inventor looking to create the world's smoothest vodka, SKYY revolutionized vodka quality with its proprietary quadruple-distillation and triple-filtration process. Breaking the mold again, SKYY has recently added more character to its liquid, now made with water enhanced by minerals, including Pacific minerals sourced from the San Francisco Bay Area, and filtered through California Limestone for fresher tasting cocktails. Like many things that originate in San Francisco, SKYY's forward-thinking mindset and inclusive values fueled its growth from a tiny startup into what it is today. To learn more, visit SKYY.com.

About Winnie Harlow
Born to Jamaican parents and Canadian bred, Winnie Harlow is one of the world's most sought-after supermodels, beauty entrepreneurs and on-screen talents, hailed by Vogue as "one of the most recognized faces on the international fashion scene." After being diagnosed with vitiligo at the age of 4, Harlow took her experiences with childhood bullying as a calling to showcase to the world the diversity of beauty.

She has since graced the covers of international editions of Vogue, Harper's Bazaar, ELLE, and more. She has walked in shows for Moschino, Marc Jacobs, Coach and participated in campaigns for well-known brands such as Fendi, Bulgari, Dior, Armani Beauty, Tommy Hilfiger, and many more. Winnie is the first-ever global ambassador for Paul Mitchell and has partnered with major brands including Puma, Maybelline, Smartwater and more. She's also released capsule collections with KKW and Steve Madden in a campaign that was shot by legendary photographer Steven Klein. In addition to modeling, she has made on-screen appearances as a season judge on Amazon Prime's series Making the Cut, alongside Heidi Klum and Jeremy Scott and in several music videos including Beyoncé's "Lemonade."

Winnie embarked on her most recent endeavor with her skincare brand Cay Skin after experiencing a severe sunburn during a beach shoot that damaged her vitiligo. Launched in April 2022, Cay Skin prides itself on its look-good/feel-good formulas that preach inclusivity as the products blend into all skin tones, types, and conditions. The brand has been a massive success in its first year, receiving praise from outlets such as ELLE, Allure, Essence, Vanity Fair, and Forbes. It is sold exclusively on CaySkin.com and at Sephora across the United States. Harlow is one of only 12 women of color to receive funding in excess of $1M as a Founder and aims to raise voices and awareness for other female founders of color through the success of Cay Skin. Harlow raised an impressive $4.1 million to launch the brand.

About Campari Group/Campari America
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.

SOURCE SKYY Vodka