Skyview Capital Portfolio Company Completes Strategic Acquisition

BEVERLY HILLS, Calif., Nov. 4, 2010 /PRNewswire/ -- Skyview Capital, LLC, a privately held investment firm headquartered in Beverly Hills, CA, announced today the successful acquisition of 3ple-Media, BV, by its portfolio company NewNet Communication Technologies, LLC. Headquartered in Schiphol-Rijk, the Netherlands, 3ple-Media is a leader in providing innovative multimedia messaging solutions to wireless carriers worldwide.

3ple-Media's award winning Mercury platform enables carriers to implement highly cost effective, media rich, campaigns such as live media broadcast, mobile advertising, streaming video and premium content subscription services. Optimized for multimedia messaging, Mercury delivers unsurpassed performance and scalability in a carrier grade platform, allowing carriers to capitalize on revenue generating multimedia opportunities.

Mercury's advanced service compilation layer supports rapid development of multimedia campaigns, such as mobile advertizing and streaming media services that enrich the subscriber's experience. Carriers are in full control of content creation and can launch highly effective campaigns supported by sophisticated platform services and analysis tools.

The acquisition of 3ple-Media and the Mercury platform represents a significant milestone in the evolution of NewNet's product portfolio and market focus. 3ple-Media's globally deployed employees will become part of NewNet's team, ensuring business and product development continuity.

NewNet's CEO, Ron Pyles, said, "The Mercury Multimedia platform has already had a positive impact on mobile operators in their quest for improved revenues, better multimedia services and faster delivery to subscribers. By efficiently harnessing the powerful combination of leading edge technology and commercial innovation, Mercury unlocks the multimedia opportunity for operators and enriches the subscriber's experience. NewNet is pleased to have the opportunity to make the Mercury platform and applications available to carriers, content providers and advertisers on a global basis."

"We are excited that NewNet has emerged to take the business we have built to its next stage through continued investment in the Mercury platform and aggressive marketing on a global basis," said Costi Manda, Managing Director, CTO and co-founder of 3ple-Media. "NewNet's industry presence and seasoned management team will enable the business to advance development plans and fully capitalize on the current demand for multimedia services."

"This has been an extremely active year for both Skyview Capital and NewNet Communication Technologies, with no signs of slowing down. The acquisition of 3ple-Media represents yet another Skyview cross-border European investment, and is the second significant acquisition in 2010 on behalf of NewNet. 3ple-Media's multimedia platform and leading edge technology is strategically important to the continued development of NewNet as a leading global telecom solutions provider," said Alex Soltani, Chairman and CEO of Skyview Capital. "We will continue to make needed investments to further expand NewNet's product portfolio, technology development, and market reach, positioning NewNet for exceptional future growth."

The effective date of the agreement was September 29th 2010. Terms of the agreement were not disclosed.

About 3ple-Media, BV

3ple-Media, a Multimedia R&D company, provides a revolutionary solution that enables mobile operators the ability to rapidly develop, deploy and analyze media rich applications to their subscribers. The high performance platform provides a new source of high revenue growth for mobile carriers. The end-to-end services ensure complete access to and delivery of all multimedia campaigns at optimal quality. 3ple-Media is headquartered in The Netherlands.

About NewNet Communication Technologies, LLC

Headquartered in Shelton, Connecticut, NewNet Communication Technologies, LLC is a recognized leader in text messaging and network signaling solutions for wireless, IP, and wireline networks. NewNet's robust, scalable telecom signaling platforms have enabled the rapid development and deployment of over four thousand carrier grade, revenue generating applications worldwide. NewNet, a pioneer in text messaging systems has deployed messaging platforms to mobile operators in over sixty countries. For nearly two decades, NewNet has been synonymous with signaling platform excellence and is a trusted name in SS7 signaling solutions. For more information, visit www.newnet.com.

About Skyview Capital, LLC

Skyview Capital, LLC, is a private investment firm headquartered in Beverly Hills, California, which specializes in the acquisition and management of "systems critical" businesses in the areas of technology, telecommunications, business services, and niche manufacturing. By leveraging its operational capabilities and financial strength, Skyview systematically enhances the long-term value of the companies it acquires. For more information, visit www.skyviewcapital.com.

SOURCE Skyview Capital, LLC

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