Sky Bet Bookies get Battered!

LONDON, November 21, 2011 /PRNewswire/ --

Sky Bet were left licking their wounds after enduring the worst day in their sports betting history as virtually all of the favourites prevailed from Saturday's football action.

A week after the online bookmaker saw their 'What If' accumulator of England, Republic of Ireland, Scotland and Wales come in at 60/1, the 'What if the table toppers triumph' paid out to thousands at 7/1 with Manchester City, Southampton, Charlton and Southend all winning.

That added to an expensive afternoon when short-priced Premier League favourites Arsenal, Manchester City and Manchester United all claimed victories, with an enhanced 50/1 accumulator of Charlton, MK Dons, Huddersfield, Sheffield United and Sheffield Wednesday also paying out, while one lucky punter made £45k off a £5 15-team multiple.

Sky Bet's Head of Football Trading Sandro Di Michele said: "Pretty much everything that could of gone wrong for us today did, with the 'What If' market just one of our enhanced accumulators to have come in.  

"You know it's a bad day when you're relying on Manchester United and Barcelona losing to turn things around, but we hardly made things easy for ourselves by picking out back-to-back winning accumulators for the punters in our 'What If' specials."

With favourites prevailing, there was little movement in the Premier League outright betting with unbeaten Manchester City the 4/5 favourites and Manchester United 15/8 after overcoming Swansea, while Arsenal have been trimmed to 25/1 following a fifth straight win.          

Find our Premier League markets here:

http://www.skybet.com/betting/football/barclays-premier-league/t1.html

Find our What If Specials here:

http://www.skybet.com/betting/football/what-if-.../t10007155.html

About Sky Bet

Sky Bet is the sports betting division of Sky Betting and Gaming, a wholly owned subsidiary of British Sky Broadcasting Group plc (Sky). One of the country's leading betting and gaming companies, Sky Bet is based in Leeds, West Yorkshire. Sky Bet does not accept customers from the USA and operates fully within UK law under a licence issued by the Alderney Gambling Control Commission. Sky Bet offers an online sports betting service and boasts a recently enhanced mobile platform, Sky Bet Mobile. Customers can also bet through their TV or by telephone.

Contact:
Helen Jacob
Sky Bet PR Manager
T: +44(0)113-3895941
E: [email protected]
Sky Betting & Gaming
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TW8 9DE

SOURCE Sky Bet