Skip The Normcore Trend, Go Glam In Revealing Spring, Summer Styles; Wear Them More Confidently With Style Essentials: Fashion Tape®, Accessory Dots, Temporary Hem Tape, Bra Converting Clips And More

MINNEAPOLIS, April 4, 2014 /PRNewswire/ -- After a long, record-setting winter for so much of the nation, women everywhere are ready to skip the latest trend, "Normcore," with its bagging, covering silhouettes, to wear more revealing styles of the spring season including shoulder-baring shirt dresses, tummy-revealing crop tops, fringe detailing and more – all worn with greater confidence and a little help from Hollywood Fashion Secrets Style Essentials, a collection of fashion and beauty items designed to keep garments and accessories in place and to remedy other styling snaffus.

"Spring is a great time to try on the latest skin-baring trends and the original Fashion Tape® stands ready to help women wear more revealing styles with greater confidence," said Jane Dailey, Co-Founder of Hollywood Fashion Secrets and its "Fashion Fairy Godmother," who doles out useful secrets for all every season.  "Many of the latest spring trends are ripe for our Style Essentials – from our original Fashion Tape products to Silicone CoverUps (nipple concealers), Spring and Summer are a great time to stock up with the Style Essentials women need to ensure a polished, on-trend look every day."

The Fashion Fairy Godmother Reveals Secrets of the Season:

• Try out the cropped top or bra top trend. From full-belly baring designs to those delivering just a sliver of flesh, wear it well and keep it all in place with Fashion Tape!
• Test out the short-shorts trend – adjust a Bermuda style with ease using Temporary Hem Tape.
• De-Perkify when going braless in strapless and halter styles with Silicone CoverUps (nipple concealers).
• Convert swimsuit straps and create more cleavage with Bra Converting Clips in fun prints you'll want to show off by the pool or at beach. 
• Dab an Accessory Dots to keep fringe scarves in place and keep chunky statement necklaces and bracelets, a key trend again this season, from shifting about.
• Use a strip of Fashion Tape to maintain perfect alignment of your T-strap and gladiator sandals.
• Take a stab at DIY fashion – "lace up" a t-shirt with no sewing or commitment using Fashion Tape.
• Tuck Oil Blotting Tissues in your handbag to freshen up after a long, warm day.
• Beat the heat with easy-to-tote Deodorant Wipes.
• Quickly wipe away deodorant and other residue from clothing with the genius Deodorant Removing Sponge.
• Protect summer bright whites from stains with Garment Shields.
• For quick touch-ups on-the-fly carry Eye Makeup and Nail Polish Corrector & Remover swabs in your summer tote.
• Refresh your fragrance with a handbag-ready Perfume Atomizer – a tiny sleek capsule offering 60 spritzes of a fave scent.

"Our team is committed season after season to help women solve their everyday fashion and beauty challenges," said Dailey.

About Hollywood Fashion Secrets
Hollywood Fashion Secrets, based in Minneapolis, Minn., is the originator of Fashion Tape and the creator of the Style Essentials category, a new product category in the fashion & beauty industry aimed at delivering useful, everyday items, tools and secrets that help women solve daily fashion and beauty challenges.  Founded in 2001 with its first product, Hollywood Fashion Tape® -- the original Fashion Tape -- the team arrived on the fashion scene intent on helping women keep garments perfectly in place.  From keeping deep plunging necklines intact for special occasion styles and solving cardigan gaps for everyday dressing to executing on-trend layering looks and DIY fashion with ease, Hollywood Fashion Secrets' Fashion Tape has been there from the beginning.  Since its launch, the company has sold more Fashion Tape than any other brand – over 40 million feet of tape – enough to stretch from New York City to Milan and back again!

Today, the company's product collection covers a range of 30-plus Style Essential items including the Breast, Bra and Nipple collection with such innovative necessities as Breast Lift Tape, Silicone CoverUps, Clear Bra Straps, Breast Enhancers and Bra Converting Clips; the Fashion Tape line offers a range of Fashion Tape solutions from varying length strips and shapes to Accessory Dots and more; the Clothing Care line includes the Sweater Saver, Deodorant Removing Sponge and Garment Shields, among others; the Pant Alteration assortment offers the Hip Hugger back belt, boot straps for a snug tuck-in of jean into boots and Temporary Hem Tape to adjust jean length for heels to flats; as well as the Wedding assortment delivering a range of special occasion items for the bride and bridal party to get ahead of common styling snafus on the big day. Hollywood Fashion Secrets is the definitive voice on Style Essentials and solution secrets to provide women the ability to feel fabulous and fearless no matter what they're wearing.  The company's Style Essential items can be found at national retailers such as Old Navy, JoAnn, CVS and others, as well as www.hollywoodfashionsecrets.com.  Join HFS virtual fans at http://www.facebook.com/hollywoodfashionsecrets.

Media: Mardi Larson, 612.928.0202 or [email protected]

SOURCE Hollywood Fashion Secrets

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