SkinnyScoop.com Unveils Advanced Feature to its Fast-Growing Mom Community

SAN FRANCISCO, March 24 /PRNewswire/ -- SkinnyScoop.com, an exclusive online market research resource that delivers an up-to-the-minute pulse on a mom's perspective, today announced the roll-out of new functionality that enables women to share even greater insights on the most top-of-mind issues. The latest features include the ability to share customized graphs and charts of every question.

Instant View on What Women are Thinking from Coast to Coast & Beyond

Sometimes seeing a statistic in words just isn't enough. The fast-growing SkinnyScoop community now has the ability to create visual bar graphs or pie charts of every member question posed to compare and show response trends down to the regional level. Women now have access to instant data on what their peers are thinking in San Francisco or how it may differ in New York. And women can easily share these results in an engaging way. The new graphing feature allows members to compare answers geographically, with the entire SkinnyScoop community or with a select group of SkinnyScoop moms.

For instance, when asked if they had sex on their wedding night, the majority said yes. But geographically, it seems that international SkinnyScoop members had far less sex on their wedding nights than those stateside. (100% in the U.S. Midwest said yes, whereas 67% internationally said no.)

Furthermore, members can share information by emailing the graphs to friends or by embedding them on Web sites and blogs, all with just a click of a mouse.

"In such a short span of time, SkinnyScoop has truly become a prime destination for women to find, compare and share information needed to manage parenting, product and personal decisions," said Eden Godsoe, co-founder of SkinnyScoop.com. "We continually strive to enhance the user experience with more engaging features."

Since its launch in January, SkinnyScoop.com community is growing rapidly and is garnering an estimated 40,000 page views per month, a number that continues to accelerate each week. In February, SkinnyScoop's engaging and unique content made for some impressive Web site metrics: the average amount of time a visitor spent on the site was 9 minutes, with an average of 8.5 page views per visit.

Devoted SkinnyScoop members are already hooked:

"As a mother of two young children, I know firsthand that motherhood can be stressful. Do I breast feed or bottle feed? When do my kids stop napping? Rather than feeling embarrassed for not knowing something I feel I should, I can get instant responses to any number questions from like-minded moms." – Kristina M, Toronto, ONT

"SkinnyScoop community is a fantastic resource for sharing candid thoughts and getting real advice that's refreshing. I found member comments on preschool admissions criteria super helpful!" – Lisa S, New York City, NY

"The beauty of SkinnyScoop is that I can ask questions on any topic – even SEX or plastic surgery – and get real answers from real women, right down to helpful information posed by savvy women in my own area." – Betsy B, Burlingame, CA

"I ask questions on SkinnyScoop.com that I wouldn't even ask my husband or closest friends. It provides a safe place to seek advice without the possibility of divorce or disownment!" – Annabel G, Portland, OR

Register now at http://www.skinnyscoop.com/join to join the digital pipeline of timely and geographically relevant information that captures the voice of today's modern mom!

About SkinnyScoop

Founded by two Stanford Graduates, mothers Eden Godsoe and Erin Crocker, SkinnyScoop is an online surveying tool that enables moms who want the skinny to get the instant scoop. When it comes to important household decisions, moms wear the pants – and trillions of dollars come out of those pant pockets. The online social network and resource tool seeks to engage and empower women across America, allowing them to find, compare and share information that's geographically relevant and top of mind. Visit www.SkinnyScoop.com, where moms go to get the skinny and share the scoop.

SOURCE SkinnyScoop.com