SKINEEZ™ Apparel Selected for Runway Show at LA Fashion Week

MAHWAH, N.J., March 7, 2012 /PRNewswire/ -- SKINEEZ™ Skincarewear™, a health and wellness apparel line that is an investment holding of Heartland Bridge Capital, Inc. (OTCBB: HLBC), announced that it was designated one of 2012's Top Emerging Designers, and has been selected to be a featured runway presenter for the upcoming LA Fashion Week at Sunset Gower Studios, March 16th to 18th, 2012.

To highlight this honor, SKINEEZ™ will be holding a red carpet runway show in which SKINEEZ™ will feature up to 15 high-end apparel designs using SKINEEZ's™ patented technology. The women's collection, which includes lace trim, animal prints, and reversible leggings, features micro-crystals infused with anti-aging and moisturizing agents including retinol, red algae extract, caffeine, shea butter, and vitamin E. The SKINEEZ™ garments, which can be layered under clothing or worn alone, provide an instantly slimming look, while the wearer's skin simultaneously gets an effective spa treatment. 

The company has begun the process of selecting fashion models to present the SKINEEZ™ apparel line on the runway.  In addition to the traditional runway format, each model will be carrying the SKINEEZ™ 'slimming spray' to demonstrate the ease of use, and the event will be covered live by KLTV. The show opens the door for SKINEEZ™ to roll-out its high-end apparel line and expand SKINEEZ™ Skincarewear™ to the high-end fashion design market 

SKINEEZ™ will also be displaying their entire collection in L.A. Fashion Weekend's coveted industry-only lounge. Fashionistas and fashion buyers alike will have the exclusive opportunity to touch and feel SKINEEZ™ Skincarewear up close.

"I strongly believe in our mission and have passion to create clothing that not only feels good to wear, but makes you feel good when wearing them," states Michelle Moran, founder and CEO of SKINEEZ™ Skincarewear™. "L.A. Fashion Weekend is the perfect forum for us to introduce our innovative fabric technology."

SKINEEZ™ Skincarewear™ are comfortable and highly effective garments that constantly deliver healthy and natural cosmetic ingredients to your skin while you wear them. SKINEEZ™ is proven to reduce inches and firm loose skin without diet and exercise, and the items are so comfortable, they can be worn to bed or for any occasion in your busy work and leisure lifestyle.

The SKINEEZ™ garments are a whole new dimension in women's apparel, and feature a patented technology that weaves the garments with microcapsules during the manufacturing process. When the garment is worn, the body's heat and the friction from wearing the garment slowly release the patented embedded cosmetic ingredients onto the skin. The garment can be replenished after washing up to 10 times with the SKINEEZ™ slimming spray.

James F. Groelinger, CEO of Heartland Bridge Capital, commented: "The selection of SKINEEZ™ as one of 2012 Top Emerging Designers, and the opportunity to present their apparel line to some of LA's top designers and buyers, really shows the impact of the unique SKINEEZ™ technology and product line.  With plans to roll-out to nearly 3,000 retail outlets, pharmacies, and catalogs this spring, SKINEEZ™ is looking like it will be a great investment for the Heartland portfolio and for the company's shareholders."

For more information on SKINEEZ™ SKINCAREWEAR™ please visit www.mySKINEEZ.com

About Heartland Bridge Capital, Inc.

Heartland Bridge Capital, Inc. (OTCBB:HLBC) is a public company that, in addition to managing its own operating entities, participates in emerging companies run by exceptionally talented entrepreneurs and operating executives who are dedicated to creating positive change in our world. HLBC will function as an owner, product developer, and investor focused primarily on providing equity, acquisition debt, or bridge financing to emerging high-growth companies and entrepreneurs in the areas of clean energy, waste management, and life sciences. www.heartlandbridgecapital.com.

To request an investor packet on Heartland Bridge Capital register online at www.wallstreetnewscast.com/request/hlbc.html

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Heartland Bridge Capital, Inc. cautions that statements made in this news release relating to the investment in Legends & Heroes/SKINEEZ™, and potential investment in and the business direction of the Company, constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates, and assumptions made by management. Actual results could differ materially from current projections or implied results. Heartland Bridge Capital, Inc. undertakes no obligation to revise these statements following the date of this news release.

Contact:

Melissa J. Diaz
South Street Media, Inc
Phone: (917) 937-8968
Email: [email protected] 

SOURCE SKINEEZ