SIRIUS XM Radio Covers Every Pick of the 2010 NFL Draft

NEW YORK, April 19 /PRNewswire-FirstCall/ -- SIRIUS XM Radio (Nasdaq: SIRI), the Official Satellite Radio Partner of the NFL, will offer comprehensive coverage of the 2010 NFL Draft on April 22-24, providing live coverage and expert analysis of every pick from every round, on SIRIUS NFL Radio (SIRIUS channel 124, XM channel 124 with the "Best of SIRIUS" programming package).

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On Thursday, April 22, the NFL Draft will begin for the first time in primetime when NFL Commissioner Roger Goodell opens the event at 7:30 pm ET.  SIRIUS NFL Radio will begin broadcasting live from NFL Draft headquarters at Radio City Music Hall at 7:00 pm ET and will cover every selection.

On Friday, April 23, SIRIUS NFL Radio's on-site Draft coverage will resume at 6:00 pm ET and will cover every pick from rounds two and three.  On Saturday, April 24, SIRIUS NFL Radio will broadcast every selection from rounds four through seven from 10:00 am ET through 6:00 pm ET.  In all, SIRIUS NFL Radio will provide 17 hours of live coverage from inside Radio City Music Hall plus full pre- and post-Draft analysis every day leading up to and throughout the event.

SIRIUS and XM listeners from coast-to-coast will get access to the live announcements of all 32 teams' selections plus one-on-one interviews with dozens of draftees, general managers and coaches from around the league.  SIRIUS XM's hosts will draw on decades of experience in player evaluation to address each team's needs and offer analysis.  The acclaimed SIRIUS NFL Radio team on the floor at Radio City Music Hall will feature Gil Brandt, the renowned former VP of Player Personnel for the Dallas Cowboys; Pat Kirwan, a former NFL scout, coach and front-office executive; Tim Ryan, a former Chicago Bears defensive lineman and former captain and two-time All-American at USC; and veteran SIRIUS NFL Radio voice Adam Schein.  

Before and after each day's live broadcast from Radio City Music Hall, SIRIUS NFL Radio hosts will be on air to discuss the latest news and give fans from all over the country a forum to call in and react to their team's 2010 Draft performance.

On Wednesday, April 21, Adam Schein and Gil Brandt will host SIRIUS NFL Radio's midday show, The SIRIUS Blitz, live from 11:00 am to 3:00 pm ET from the NFL Draft Youth Clinic in Central Park, where they will interview top prospects and report on the latest pre-Draft news.

SIRIUS XM's all-sports Mad Dog Radio channel (SIRIUS channel 123, XM channel 144) will also be covering the NFL Draft leading up to and throughout the event.  Chris 'Mad Dog' Russo will host his daily show, Mad Dog Unleashed, live from Radio City Music Hall before the Draft's first round on Thursday, April 22 (2:00 – 7:00 pm ET), where he will report on Draft news and rumors and discuss team selections with fans in attendance at Radio City and listeners tuning in from around the country.

The SIRIUS NFL Radio and Mad Dog Radio channels are also available to Premium Online subscribers via SIRIUS Internet Radio and XM Radio Online and on the Apple iPhone, iPod touch and several BlackBerry devices through the SIRIUS XM App in conjunction with your satellite radio subscription.  (A "Best of SIRIUS" subscription is required for XM subscribers to listen to SIRIUS NFL Radio.)

As the Official Satellite Radio Partner of the NFL, SIRIUS XM airs live play-by-play of every NFL game from the pre-season through the Super Bowl.  SIRIUS NFL Radio, (SIRIUS channel 124, XM channel 124 with "Best of SIRIUS") airs year-round and is the only 24/7 radio channel dedicated entirely to professional football, offering fans live game action, daily news and analysis, coverage of the NFL Draft, training camps, the NFL Combine, a fantasy football show and more.

For more information visit www.sirius.com/nfl.  

About SIRIUS XM Radio

SIRIUS XM Radio is America's satellite radio company delivering to subscribers commercial-free music channels, premier sports, news, talk, entertainment, and traffic and weather.

SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Rosie O'Donnell, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge®, Bob Edwards, Chris "Mad Dog" Russo, Jimmy Buffett, The Grateful Dead, Willie Nelson, Bob Dylan and Tom Petty. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR® and major college sports.

SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com, and at retail locations nationwide, including Best Buy, RadioShack, Wal-Mart and independent retailers.

SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic® service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Such statements include, but are not limited to, statements about future financial and operating results, the combined company's plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," " are expected to," "anticipate," "believe," "plan," "estimate," "intend," "will," "should," "may," or words of similar meaning.  Such forward-looking statements are based upon the current beliefs and expectations of SIRIUS XM's management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS and XM.  Actual results may differ materially from the results anticipated in these forward-looking statements. 

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement:  general economic conditions; our dependence upon automakers and other third parties, the substantial indebtedness of SIRIUS and XM; the useful life of our satellites; and our competitive position versus other forms of audio and video entertainment.  Additional factors that could cause SIRIUS' and XM's results to differ materially from those described in the forward-looking statements can be found in SIRIUS' Annual Report on Form 10-K for the year ended December 31, 2009 and XM's Annual Report on Form 10-K for the year ended December 31, 2009, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov).  The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

P-SIRI

SOURCE SIRIUS XM Radio

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