SIPA 2013 Publishing Conference to Feature Former White House Staffers Joshua Bolten & Michael McCurry

WASHINGTON, June 4, 2013 /PRNewswire-USNewswire/ -- The Specialized Information Publishers Association (SIPA) and the Software & Information Industry Association (SIIA) today announced that SIPA 2013, a premier event for content industry executives, will feature a candid policy, politics and White House operations discussion between Joshua Bolten, former White House chief of staff under President George W. Bush, and Michael McCurry, former White House press secretary to President Bill Clinton. SIPA 2013 will be held June 5-7 in Washington, D.C., and this special event, entitled "Inside the White House – A Candid Conversation" will take place on Friday, June 7 at 8:45 a.m.

Bolten and McCurry are expected to discuss the current state of partisan gridlock in Washington and the need for greater civility in government, how technology has changed White House operations and the presidential decision-making process and the 2014 midterm and 2016 Presidential elections.   They will be joined by CQ Roll Call Senior Editor David Hawkings.

Other panels and presentations at SIPA 2013 will focus on emerging technologies, dynamic social media realities and evolving business models that are changing the publishing industry.  The theme of "Pathways to Publishing for Profit" will drive the remaining keynote presentations at SIPA 2013, including the following:

• John Yemma and Jonathan Wells, editor and managing publisher, respectively, of The Christian Science Monitor, will speak about their journey towards becoming the world's first "digital first" news organization and their successes in leveraging editorial assets to develop new premium products.
• Joe McCambley, co-founder and creative director of The Wonderfactory, will share his vision about the future of digital publishing in a world where advertisers are increasingly becoming content creators.
• Terry Waters, CEO of Yankee Group – a market research firm focused on digital mobility – will present his firm's latest findings about mobile trends and how those trends are changing content consumption. 

Other highlights of the conference include over 30 breakout sessions across five topical tracks, the annual SIPAwards honoring the year's best publishing performances and products, and the BrainSlam, an opportunity for teams to brainstorm solutions to real-world publishing problems and pitch their solutions to a panel of publishing experts.

For more information or to register for the conference, members of the media should contact Farrah Kim at [email protected].

WHO: Specialized Information Publishers Association (SIPA) and the Software & Information Industry Association (SIIA)
WHAT: SIPA 2013: Pathways to Publishing for Profit
WHEN: Wednesday through Friday, June 5-7, 2013
WHERE: The Capital Hilton, Washington, D.C.
HASHTAG: #SIPADC2013

For the complete conference schedule, visit http://siia.net/sipacon/2013/schedule.asp

About SIIA & SIPA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 700 member companies worldwide that develop software and digital information content.  Information technology (IT) and software security are critical issues to SIIA's members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property. The SIPA division of SIIA is dedicated to advancing the interests of paid content providers serving niche communities. SIPA serves its members through education, training, networking, and advocacy to foster growth, profitability, and professional excellence.

SIIA Communications Contact: Laura Greenback, 202.789.4461, [email protected]  
PR Agency Contact: Farrah Kim, 202.568.8986, [email protected]

SOURCE Software & Information Industry Association

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