SIP Trunking Installations to Nearly Triple by 2013, Fueled by SMB Growth

NEW YORK, July 23 /PRNewswire/ -- Despite lingering questions about overall quality of service, enterprises are becoming more comfortable with the use of Session Initiation Protocol (SIP) trunking as a low-cost alternative to legacy telecom services, a change that will result in a growth in deployment from 8.5 million SIP trunks in 2009 to 24.3 million trunks in 2013, according to the latest report published by Heavy Reading IP Services Insider (www.heavyreading.com/entvoip), a subscription research service from TechWeb's Heavy Reading (www.heavyreading.com).

SIP Trunking Gains More Ground With SMBs focuses on the growing use of SIP trunking in enterprise applications, focusing on growing uptake by small and medium-sized businesses. It defines SIP trunking and provides a comparative analysis of solutions. This report also provides an industry analysis, covering industry drivers, finances, and customer demographics. Finally, this report profiles 10 leading vendors in the market.

For a list of companies covered in this report, http://img.lightreading.com/evi/pdf/ipsi0710_companies.pdf

"In its simplest form, SIP trunking is a service offered by an Internet telephony service provider (ITSP) that permits businesses with an installed private branch exchange (PBX) to use voice over IP (VoIP) outside the enterprise network by using the same connection as the Internet connection," says Denise Culver, research analyst with Heavy Reading IP Services Insider and author of the report. "SIP trunking is a way for enterprises that once were considered too small to afford leased-line services to gain competitive edge against larger competitors, but at a much lower price point."

Before moving to SIP trunking, however, SMBs have to be convinced that IP-based services can deliver the service quality they require for baseline applications, especially voice service, Culver says. "Doubts about service quality remain, but it's clear that more small businesses are becoming convinced that IP-based networks will meet their needs, which will lead to significant growth in SIP trunking deployments over the next three years," she adds.

Key findings of SIP Trunking Gains More Ground With SMBs include the following:

• SIP trunking has many benefits, including enabling service providers to retain customers, helping enterprises expand out of region, and driving the move toward hosted IP Centrex services.
• Over the next 18 to 24 months, SIP trunking likely will become the foundation and conduit for the delivery of cloud-based enhanced services because of its flexibility and extensibility.
• SIP trunks provide an average of 50 to 70 percent cost savings per trunk, when compared to TDM circuits.
• Better education of end users is needed regarding how SIP trunks are implemented and how QoS is achieved.
• As more enterprises transition toward IP-PBXs, the demand for SIP trunking will increase.

SIP Trunking Gains More Ground With SMBs is available as part of an annual subscription (six issues) to Heavy Reading IP Services Insider, priced at $1,595. Individual reports are available for $900.

To subscribe, or for more information, please visit: www.heavyreading.com/entvoip. For more information about other Heavy Reading Insider research services, please visit: www.heavyreading.com/research.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.

SOURCE Heavy Reading IP Services Insider

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