Simplicity Group Acquires MAIA Wealth, Expanding Wealth Management Capabilities with New Denver Team

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Oct 14, 2026, 09:00 ET

SUMMIT, N.J., Oct. 14, 2026 /PRNewswire/ -- Simplicity Group ("Simplicity"), a holistic financial planning firm combining the best of accumulation and protection strategies and solutions, today announced the acquisition of MAIA Wealth, a prominent Denver-based independent financial advisory firm. As part of the transaction, key members of the MAIA Wealth team will transition to operate under the new banner of Simplicity Wealth Advisors: Denver.

The strategic acquisition reinforces Simplicity's commitment to expanding its wealth management platform and delivering comprehensive wealth planning, investment management, and retirement solution strategies across the Rocky Mountain region.

"We are thrilled to welcome the talented professionals from MAIA Wealth to the Simplicity family," said Bruce Donaldson, Partner and CEO of Simplicity. "Their dedication to client-first advisory services and deep roots in the Denver community align perfectly with our mission. By integrating their regional expertise with Simplicity's vast national resources, institutional infrastructure, and technology, we are positioning Simplicity Wealth Advisors: Denver for exceptional growth and success."

Through this partnership, advisors transitioning to Simplicity Wealth Advisors: Denver will gain access to Simplicity's extensive platform, including advanced marketing, wealth technology, business succession planning, and expanded insurance and investment solutions designed to support high-net-worth individuals, families, and business owners.

"Joining forces with Simplicity represents an exciting new chapter for our firm and our clients," said Scott Marek. "As Simplicity Wealth Advisors: Denver, our team gains the scale, resources, and operational backing of a leading national firm while maintaining the personalized, high-touch relationships our clients rely on."

Chandler te Velde added, "Partnering with Simplicity enables us to significantly enhance our operational infrastructure and client resources. We are excited about the new tools and broader investment offerings this collaboration brings to our team and, most importantly, to the families we serve."

Desmond Dimond added, "This transition to Simplicity allows us to elevate our service offering and deliver even greater value to our clients. Gaining access to a broader suite of wealth management tools and protection strategies ensures we can meet our clients' evolving financial needs at every stage of their lives."

About Maia Wealth
Maia Wealth is an independent Registered Investment Advisor (RIA) providing personalized, holistic wealth management solutions. Maia Wealth combines research-driven investment management with comprehensive financial, tax, estate, and risk planning to help clients build, protect, and navigate their financial futures. Learn more at maiawealth.com.

About Simplicity Group
Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best combination of wealth accumulation and financial protection products that meet the needs of a consumer-oriented holistic financial plan. As one of the fastest growing partnerships in the financial services industry, Simplicity offers an unrivalled array of tools and technologies to grow and protect wealth, which can be accessed through affiliation, outsourcing, or joining the partnership. In an ever-changing environment, Simplicity's commitment to working in our clients' best interest is unwavering and has always been anchored to our commitment to Education, Value, and Partnership. For more information, please visit: www.simplicitygroup.com and follow the Company on LinkedIn.