Simmons Revolutionizes Specialty Sleep With New COMFORPEDIC® Line's TRUTEMP™ Gel

ATLANTA, Oct. 12, 2012 /PRNewswire/ -- Simmons Bedding Company is advancing the technology of memory foam with its introduction of four new COMFORPEDIC FROM BEAUTYREST® models at this week's High Point Market in High Point, N.C. The new line, which is available to ship to retailers in mid-November, features cutting-edge technology that helps keep consumers sleeping at their ideal personal sleep temperatures.

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Part of the BEAUTYREST RECHARGE® SLEEP SYSTEM, COMFORPEDIC'S AIRCOOL® MEMORY FOAM now features a space-age substance called TruTemp™ gel. TruTemp™ technology is encapsulated throughout the gel beads in the line's AIRCOOL® Memory Foam to help regulate sleeping temperature.

"Effective temperature management in memory foam continues to be the hot button, so to speak, as far as product performance goes, which is why we are extremely excited about our new COMFORPEDIC line," said Simmons CEO Gary Fazio. "For the first time, we can help keep a person in their ideal sleeping temperature zone so that they can get a restorative night's sleep that rejuvenates their mind and body. In short, The Better Memory Foam just got better."

TRUTEMP™ gel absorbs, stores and releases excess warmth as you move during the night.

"Other bedding players are using phase change material, but our application within the RECHARGE SLEEP SYSTEM is truly unique and particularly effective in that the TRUTEMP gel is locked into our AIRCOOL® MEMORY FOAM layer," said Brad Hill, Simmons' senior vice president and general manager of specialty products, North America. "In addition, the powerful combination of TRUTEMP gel with existing attributes, such as AIRCOOL MEMORY FOAM'S open cell structure for freedom of movement and AIRCOOL DESIGN for enhanced airflow, is what ultimately delivers what we believe to be the best temperature control in the industry."

The four new models, which replace the company's COMFORPEDIC LOFT line, have a suggested retail price of $1,299 to $2,499 and carry a 25-year limited warranty.

New BEAUTYSLEEP Line Delivers Great Values

Simmons is also debuting a new BEAUTYSLEEP line at the High Point Market that delivers comfort, support and durability at introductory price points as well as attractive aesthetics designed to showcase luxurious knit fabrics and the line's foam encasement for sleeping right to the edge.

All but one of the models feature 700-Series Wrapped Coils, and select models feature GELTOUCH™ foam for comfortable sleep. The line has a suggested retail price of $399 to $699, and the beginning model has a three-year limited warranty, while all other models carry a 10-year limited warranty.

"The new BEAUTYSLEEP line offers great values at introductory price points, and we're very pleased to be able to deliver the full package, including newly designed and effective point of sale, to our retailers," said Rolf Sannes, Simmons' vice president of BEAUTYREST brand management.

Beds in the 2012 line will feature a new stylized BEAUTYSLEEP logo that was designed to complement the company's SIMMONS, BEAUTYREST and COMFORPEDIC logos unveiled in January.

About Simmons Bedding Company


Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest^®. Simmons manufactures and markets a broad range of products including Beautyrest^®, Beautyrest TruEnergy®, Beautyrest Black^®, ComforPedic^® from Beautyrest^®, Natural Care^® and BeautySleep^®. Simmons operates 17 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®. For more information, visit www.simmons.com, or follow Simmons on Facebook, Twitter and YouTube.

Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

FOR INFORMATION
Christine Foster
(404) 664-4490
[email protected]

SOURCE Simmons Bedding Company