Simmons Introduces New Beautyrest Lines Featuring Beautyrest Smart Response Pocketed Coil Technology

ATLANTA,  Jan. 24, 2011 /PRNewswire/ -- Simmons Bedding Company announced today the introduction of technological advancements and four new lines at this week's Las Vegas Furniture Market. Building on the company's show theme of Breaking into the New, Simmons is unveiling a significant upgrade to its Beautyrest® Pocketed Coil® spring and offering its retailers the broadest range of comforts in the Beautyrest brand's 86-year history.  

"We believe a number of our new launches reflect a renewed focus on innovation across our portfolio," said Simmons CEO Gary T. Fazio. "In particular, we look forward to demonstrating to our retailers the superior performance of our new Smart Response Pocketed Coil as showcased in our new Beautyrest lines."

Only from the originator of the Beautyrest Pocketed Coil, the NEW Beautyrest Smart Response™ Pocketed Coil Technology features a revolutionary, dual action design that functions like two coils working in series to provide new levels of motion separation, comfort, conformability and individualized back support. The top section of the coil, which is tapered, conforms to a sleeper's shape for comfort and pressure relief while the firmer, barrel-shape bottom section reacts to one's body weight and sleeping position for individualized back support and alignment.

Beautyrest brand director Rolf Sannes says, "Testing of the NEW Beautyrest Smart Response Pocketed Coil Technology shows new and greater levels of motion separation, conforming support and pressure relief. Our new patent pending design takes performance to the next level resulting in better sleep for consumers."

New Beautyrest lines and Performance Index offers retailers strong step-ups

The NEW Beautyrest Smart Response Pocketed Coil System is found in two of the Beautyrest lines that the company is launching in Las Vegas – the new Beautyrest NXG® and the new Beautyrest Elite™ Collections.

Simmons' new Beautyrest NXG line offers consumers a best-of-both-worlds combination of advanced technologies, giving customers supportive sleep through the contouring comfort and pressure relief of NXG Memory Foam enhanced by the motion separation and individualized back support of NEW Beautyrest Smart Response Pocketed Coil Technology. The 900 density line, which was designed with a striking new aesthetic, has eight models and a suggested retail price range of $1,799 - $3,499.

The new Beautyrest Elite line also features NEW Smart Response Pocketed Coil Technology and replaces the Beautyrest Anniversary™ Collection, which was introduced in 2010. The 900 density Variform construction includes new styling and luxurious BeautyStyle™ fabrics. The line is comprised of 20 models and has a suggested retail price range of $1,099 - $1,999.

Simmons is also introducing a new Beautyrest Classic™ collection with new styling, upgraded comfort foams and 800 density Pocketed Coil springs. The collection is available in 12 models and is priced at $599 - $1,099.

Also new in 2011 is a three-part performance index designed to help retailers tell a 'good, better, best' story and step consumers through the Beautyrest line. Along with the Motion Separation Index, each Beautyrest line will have a Pressure Relief Index and Conforming Support Index associated with it.

BeautySleep® offers luxurious aesthetics at entry-level price points

The Simmons BeautySleep line features new brown, silver and blue aesthetics, along with high-performance, heavy gauge coils. The 10-model line brings comfort, support and durability to entry-level price points with a suggested retail price range of $299 - $699.

To learn more about Simmons' market introductions, please visit World Market Center, Building A, Showroom 525 or visit www.simmons.com.

About Simmons Bedding Company  

Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NXG®, Beautyrest Studio™, ComforPedic by Simmons™, ComforPedic Loft™, Natural Care®, Beautyrest Beginnings™ and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit Simmons Bedding's website at www.simmons.com.  

Forward-Looking Statements

This press release includes forward-looking statements that reflect our current views about future events and financial performance. Words such as "estimates," "expects," "anticipates," "projects," "plans," "intends," "believes," "forecasts" and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release. These forward-looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations. These factors include, but are not limited to: (i) competitive pressures in the bedding industry; (ii) general economic and industry conditions; (iii) our ability to launch new products on a timely basis, the success of our new products and the future costs to rollout such products; (iv) legal and regulatory requirements; (v) our relationships with, exposures to credit risk and viability of our suppliers, significant customers and licensees; (vi) fluctuations in our costs of raw materials and energy prices; (vii) our ability to hold or increase prices on our products and the related effect on our unit sales; (viii) an increase in our return rates and warranty claims; (ix) our labor relations; (x) encroachments on our intellectual property; (xi) our product liability, intellectual property and other litigation claims; (xii) our level of indebtedness; (xiii) compliance with covenants in, and any defaults under, our 11.25% senior secured notes indenture and our asset- based lending (ABL) credit agreement; (xiv) interest rate and credit market risks; (xv) foreign currency exchange rate risks; (xvi) our future acquisitions; (xvii) our ability to achieve the expected benefits from any personnel realignments; and (xviii) our ability to maintain sufficient liquidity to operate our business. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

SOURCE Simmons Bedding Company

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