Simit + Smith Opens New Location In Midtown For Authentic Mediterranean Breakfasts, Lunches And Snacks

NEW YORK, Sept. 11, 2014 /PRNewswire/ -- New Yorkers can now enjoy an artisanal Mediterranean meal or snacks in Midtown. The ever-expanding Simit + Smith is introducing its latest New York location at 1400 Broadway (on 38^th St. between Broadway and 6^th Ave.) on September 16, 2014. This is the fourth Simit + Smith cafe to open since its debut to the city in 2012.

Come and try the iconic simit that started it all. A popular street food throughout the Mediterranean, simit is a thin twist of tasty artisan bread coated with crunchy sesame seeds. Crispy on the outside with light, fluffy bread inside, simits are made with all natural ingredients, without fat or preservatives, and are hand rolled and baked fresh locally each day. The traditional simit is coated in healthy sesame seeds, but New Yorkers can also savor in whole wheat and multigrain simits.

For a savory breakfast, Simit + Smith offers a rich buttery pastry called Pogaca (pronounced po-acha) which can be enjoyed alone or with cheese. At lunchtime, enjoy simit sandwiches prepared with a wide variety of toppings, fillings and spreads like the ricotta, fig, honey and black pepper sandwich or the tuna, hummus, arugula, red onion, tomato and cucumber sandwich. Try Simit + Smith baked simit chips for a quick afternoon snack with one of the delicious dips: hummus, roasted red pepper, guacamole or the two most unusual dips – a blend of walnuts, spinach and artichoke or caramelized red onion and sumac. In addition,  Simit + Smith serves organic, locally sourced and scrumptious soups, salads, paninis, scones, parfaits, cookies, yogurts and beverages.

Simit + Smith cafes are currently located at:

About Simit + Smith
Simit + Smith is a collection of cafes in the New York area that feature the traditional, Mediterranean Simit bread for breakfast, lunch and snacks.  Simits are hand made with no fat or preservatives then coated with sesame seeds or multigrain then baked; yielding a delicious twist of artisan bread that is crispy on the outside, light and fluffy on the inside.  Other products include: Pogaca pastries; Simit Sandwiches with traditional Mediterranean fillings such as black olive paste and Kasseri cheese or with salmon, chicken or roast beef, and toasted Simit chips with a variety of healthy dips and classic NYC spreads.  All other beverages, delicious soups, salads, paninis, scones, cookies, parfaits, yogurts sold at Simit + Smith are organic and sourced locally.

Simit + Smith cafes are located at 124 West 72^nd Street, 111 Worth Street, 100 Williams Street and 1400 Broadway in New York City. In New Jersey, visit the bakery itself at 721 Anderson Avenue in Cliffside Park.

For more information on Simit + Smith and list of gourmet food stores that carry Simits, see www.simitandsmith.com.

CONTACT:
Haldun Dinccetin / Michaela Barnes
Finn Partners
[email protected] / [email protected]
Phone: 646-307-6304 / 212-715-1548

SOURCE Simit + Smith