Silverpop Launches Free Facebook Application to Help Marketers Convert Likes into Revenue

ATLANTA, May 15, 2012 /PRNewswire/ -- Today's most successful marketers are using social channels to drive revenue. To make this goal a reality for everyone, Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile, and social, today announces the launch of Social Pull™, a free Facebook application that helps marketers easily create landing pages and social forms to capture customer information on their Facebook business pages.

With Social Pull, marketers can drive "likes" to their Facebook business pages, capture email sign-ups and leads and gather RSVPs for events, among many other capabilities. The free application includes a form builder and "like-gate" functionality. The social forms, which can contain up to 10 fields, enable marketers to collect important contact information from their social fans directly within Facebook. The information gathered through the form is saved in the applications' reporting section. Social Pull also allows these forms and other content to be placed behind a "like-gate," which allows page visitors to retrieve content only after they "like" the page. The application is compatible with Facebook's new timeline feature and is fully customizable, so marketers have complete control of the look and feel of the page. 

"Marketers are increasingly trying to connect social activity to revenue contribution," said Adam Steinberg, Silverpop's segment marketing director for social media. "Social Pull allows marketers to easily create social forms for their brand's Facebook pages, enabling them to connect with their fans in a new way and turn social engagement into revenue. It's very common for customers to visit a company's Facebook page before they navigate to the corporate website. With Social Pull, marketers are able to further engage with their brands' social fans and send them more relevant and targeted content based on their preferences."

Social Pull is a free application and is available to anyone, not just Silverpop customers. Marketers can register and use the application by visiting socialpull.silverpop.com.

About Silverpop:
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex -- so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe.  Visit us at silverpop.com.

Media Contacts:
Stacy Kirk
Manager of Corporate Communications-Silverpop
[email protected]
770-661-0633

SOURCE Silverpop