Silver Jeans Co.™ Launches New Fluid Denim For Women

LOS ANGELES, Oct. 1, 2015 /PRNewswire/ -- Silver Jeans Co.™ launched a revolutionary denim fabric for their Fall 2015 collection that's utilizing stretch to truly perfect shape: Fluid Denim for women.

Fluid Denim is an ultra-soft fabric crafted to contour, lift and shape the body with unparalleled recovery—which means it won't ever stretch out. Fluid Denim is comprised of a lightweight, modern super stretch cotton blend, ranging from 9.25-11 oz. in weight, reinforced by up to 2% spandex and finished with a super soft handfeel. This fabric naturally has an elastic quality for maximum retention and shaping—this subtle yet powerful girdling effect can make women up to a full size smaller.

Of the new fabric, Silver Jeans Co.™ President Michael Silver says, "We're passionate about denim and always looking for new ways to break the mold. We're thrilled to introduce a new innovative fabric for our Silver Jeans Co.™ customer that builds upon our denim heritage with truly modern construction."

The new Fluid Denim fabric is part of Silver Jeans Co.'s™ innovative Comfort Series, a line of fabric options that infuses traditional denim with a touch of stretch for ultimate comfort. The series also includes: Super Stretch, soft and lightweight denim with max stretch for a second-skin feel; Classic Stretch; Classic 5-pocket denim with the look and feel of a sweatpant and a double sided knit traditional denim with just a hint of stretch.

As part of the fabric launch, Silver Jeans Co.™ will create a social media campaign around the hashtag: #ShowUsYourS. The campaign will invite customers to photograph themselves feeling great in their jeans; the "S" is a reference to Silver Jeans Co.'s™ signature S-scroll on their back pockets.

The new fabric will be available as part of Silver Jeans Co.'s™ current collection of fits for women: Suki, Aiko and Tuesday. Fluid Denim comprises 45% of the Fall collection, ensuring there's a perfect fit for every body.

Fluid Denim will be available for Fall 2015.

About Silver Jeans Co.™
Silver Jeans Co.™ is a division of Western Glove Works, a family-owned company producing quality denim products for 90 years. Established in 1991 by Michael Silver, its devotees know Silver Jeans Co.™ as the must-have brand for those who demand a perfect fit from their jeans. The brand gives fashion savvy yet cost-conscious customers the latest styles and best quality at an affordable price. As a company, Silver Jeans Co.™ is always striving to fulfill its mission to weave the passion of its handcrafted jeans into the story of your life. Silver Jeans Co.™ products are sold in the US at its own freestanding retail locations, independent retailers such as M. Fredric, specialty chains such as Buckle, and major department stores such as Nordstrom, Macy's, and Dillard's. Suggested retail price for Silver Jeans Co.™ jeans range from $80-100, $39-79 for tops, and $89-119 for outerwear. For more information, visit: www.silverjeansco.com.  

SOURCE Silver Jeans Co.

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