Silk® Title & Escrow LLC Announces Launch of Re-Branding Campaign

WARWICK, R.I., March 7, 2017 /PRNewswire/ -- Silk® Title & Escrow LLC announces that it has launched a re-branding campaign.  Over the course of the past 18 months, Silk® has engaged in a re-vamping and modernization of its operations, including the retention of a new CEO, moving headquarters to a brand-new facility in Warwick, RI, complete re-configuration of its executive management team, and overhaul of its operating software.  In conjunction with these measures, Silk® has retained EKR to implement a re-branding of the company to reflect its new style, culture, and capabilities.

"I've been at a high level in the title industry for about a decade, and played an integral role in building the operating platforms and clientele of several major national title agencies.  At Silk®, we've put together an operating platform and process that utilizes the best parts of all of these systems, and the result, from a technology, process, and personnel standpoint, is by far the best I have experienced," stated Marc Trachtenberg, CEO of Silk®.

He continued, "I've been a fan of EKR since I was introduced to them by a client years ago.  In working together, we wanted the re-branding to convey where we are as a company today.  That is, that we've been doing this for a long time and what we've created here at Silk® is, in my experience, the best the industry has to offer.  One of the pieces of our re-branding campaign states this belief loudly and clearly, 'Yes they do . . . so do we.  Simply better^™.'"

"In our discussions with clients, we've gleaned that they are looking for title to be simple.  The last thing they want is unnecessary hurdles to getting their loans closed.  The Silk® management team with its combined decades of experience, put its heads together and achieved exactly that - a system that simplifies and streamlines the title process.  Can our competitors do title?  Yes.  But so do we.  And we do it simply better." Mr. Trachtenberg concluded.

SOURCE The Silk Companies