SignalDemand Rounds out Executive Team

SAN FRANCISCO, April 23, 2013 /PRNewswire/ -- SignalDemand^®, the leader in predictive analytics and optimization for commodity-based value chains, today announced that Melicent Castillo has joined the company as vice president of finance and corporate controller.  In her new position, Ms. Castillo is responsible for overseeing the company's financial and administrative functions including planning and analysis, accounting, treasury and tax.

Ms. Castillo has more than fifteen years of experience in finance and operations, having held management positions at software companies with complex SaaS offerings as well as Big Four accounting firms.  She brings to SignalDemand her hands-on experience and expertise in strategic planning, due diligence, financial reporting and audit.

Castillo was most recently director of finance at CaseCentral, Inc., a leader in electronic discovery market.  There she helped lead the company during its acquisition by Guidance Software, the industry leader in digital investigative solutions.  Prior to joining CaseCentral, Castillo held audit management roles at both PricewaterhouseCoopers LLP and Arthur Andersen LLP in their U.S. and Asian offices. 

Ms. Castillo graduated from Ateneo de Davao University in the Philippines with a Bachelor of Science degree in accounting and is a Certified Public Accountant.

"SignalDemand continues to pursue an aggressive growth strategy, both through partnerships and organic growth," said Mark Tice, SignalDemand chief executive officer.  "Having a well-rounded, globally-experienced finance professional on board is key to successfully meeting our goals, and Melicent brings that unique blend of experience and talent that we require. We are very pleased that she has joined the SignalDemand team."

About SignalDemand
SignalDemand provides predictive analytics and optimization for commodity-based value chains. Through on-demand software and services, SignalDemand delivers real-time recommendations to help make complex price, mix, supply and purchasing decisions across products, customers, channels and suppliers.

SignalDemand's recognition includes being named a "Cool Vendor" in Gartner's "Cool Vendors in Manufacturing" Report and was the only on-demand pricing company recognized by JMP Securities' "Hot 100" list of private companies. Companies such as Cargill, ConAgra, Fonterra, JBS, Sobeys,  Teys Brothers, BJs and Hormel rely on SignalDemand for immediate and ongoing improvement of financial performance. For more information, please visit www.signaldemand.com.

*SignalDemand is a registered trademark of SignalDemand.

SOURCE SignalDemand