Sigma-Aldrich Enhances Customer Focus in China - Unveils Dynamic New Website and Expands Product Offering Through Vetec Brand

ST. LOUIS, Oct. 29, 2012 /PRNewswire/ -- Sigma-Aldrich Corporation (Nasdaq: SIAL) today announced the launch of a redesigned website for China, www.sigmaaldrich.com/china, which offers more relevant content, improved search results, enhanced product detail pages and a completely translated homepage.  The Company also unveiled its new Vetec brand product line, providing the China market with an even broader portfolio of reliable-quality laboratory reagents, designed to meet the research needs of local customers.  These additions complement Sigma-Aldrich's existing presence in China and further enhance the Company's localization strategy.

"Sigma-Aldrich has a well-established presence in China," said Shaf Yousaf, Chief Marketing Officer.  "The Company is widely known for its direct sales team with strong customer relations, its vast distribution network and its expanding Asia-Pacifc footprint.  China represents a significant opportunity for us.  We expect the Vetec brand and enhanced local web presence will support organic growth, while further demonstrating our long-term commitment to this market."

All of the products offered under the new Vetec brand have been tested to ensure they meet Sigma-Aldrich's quality control standards for integrity, consistency and reliability and are certified by Sigma-Aldrich using methodologies employed worldwide.  For more information, including ordering details and a complete listing of Vetec products, visit sigma-aldrich.com/vetec.

"Sigma-Aldrich is focused on localization in Asia-Pacific to better meet the needs of our customers in the region," said Wilson Wang, Managing Director, Greater China.  "Vetec and the new website were designed with the Chinese customer in mind.  Vetec provides scientists with a reliable-quality alternative for the chemicals and biochemicals they use daily and will help the Company meet the needs of new customer segments.  The website will give those same customers a more optimal online experience."

Based on input from extensive customer interviews and usability testing, the new China website offers relevant localized content, local product promotions, a high touch customer experience with easy access to customer service, a completely translated homepage and improved search results and product detail pages.  It is expected to strengthen the already powerful connection between Sigma-Aldrich and the Chinese research community.

"The improved layout of the new website strongly supports best practices observed in China," said Amanda Halford, Sigma-Aldrich Vice President of Digital Marketing and Customer Experience.  "With traffic to our website in China growing significantly each month, we expect these enhancements will accelerate the already extensive use of the site for research and convenient procurement of scientific products."

Cautionary statement: The foregoing release contains forward-looking statements that can be identified by terminology such as "expect", "will help", "will give", "is expected," "will accelerate," or similar expressions, or by expressed or implied discussions regarding potential future revenues from products sold through the redesigned website in China and the Vetec brand. You should not place undue reliance on these statements. Such forward-looking statements reflect the current views of management regarding future events, and involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. There can be no guarantee that the launch of the new brand or website will achieve any particular levels of revenue in the future. In particular, management's expectations regarding the launch could be affected by, among other things, unexpected regulatory actions or delays or government regulation generally; the Company's ability to obtain or maintain patent or other proprietary intellectual property protection; competition in general; government, industry and general public pricing pressures; the impact that the foregoing factors could have on the values attributed to the Company's assets and liabilities as recorded in its consolidated balance sheet, and other risks and factors referred to in Sigma-Aldrich's current Form 10-K on file with the US Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, believed, estimated or expected. Sigma-Aldrich is providing the information in this press release as of this date and does not undertake any obligation to update any forward-looking statements contained in this press release as a result of new information, future events or otherwise.

About Sigma-Aldrich: Sigma-Aldrich is a leading Life Science and High Technology company whose biochemical, organic chemical products, kits and services are used in scientific research, including genomic and proteomic research, biotechnology, pharmaceutical development, the diagnosis of disease and as key components in pharmaceutical, diagnostics and high technology manufacturing. Sigma-Aldrich customers include more than 1.3 million scientists and technologists in life science companies, university and government institutions, hospitals and industry. The Company operates in 38 countries and has nearly 9,100 employees whose objective is to provide excellent service worldwide. Sigma-Aldrich is committed to accelerating customer success through innovation and leadership in Life Science and High Technology.  For more information about Sigma-Aldrich, please visit its website at www.sigma-aldrich.com.

Sigma-Aldrich is a registered trademark of Sigma-Aldrich Co. LLC.

SOURCE Sigma-Aldrich

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